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In a challenging market environment, shares of Fluent, Inc. (NASDAQ:FLNT) have reached a 52-week low, dipping to $2.01. The digital marketing company, which specializes in data-driven performance marketing solutions, has faced significant headwinds over the past year, reflected in a substantial 1-year change with a decline of -38.89%. With a market capitalization of $43 million and annual revenue of $244 million, the company operates with modest gross margins of 22%. Investors have shown concern as the stock struggles to regain momentum amidst broader economic pressures and industry-specific obstacles. The current price level marks a critical juncture for the company as it navigates through a period of heightened volatility and investor scrutiny. InvestingPro analysis suggests the stock is currently undervalued, with additional insights revealing the company is quickly burning through cash - one of 10 key ProTips available for this stock through the comprehensive Pro Research Report.
In other recent news, Fluent Inc. reported a 16% year-over-year decline in total revenue for the first quarter of 2025, amounting to $55.2 million. Despite the overall revenue drop, the company’s commerce media solutions segment experienced a remarkable 99% increase in revenue, reaching $12.7 million. The company also noted a net loss of $8.3 million, compared to a $6.3 million loss in the prior year. Fluent’s management expressed optimism about the future, projecting a return to positive EBITDA by the end of 2025. They anticipate consistent revenue levels for the second quarter, with expectations of accelerated growth in the latter half of the year. The company recently announced a strategic partnership with Rebuy Engine to expand its commerce media solutions through the Shopify (NASDAQ:SHOP) platform. Analysts from Canaccord and Barrington Research inquired about the potential impact of economic uncertainty on Fluent’s commerce media segment, with company executives indicating that they expect continued growth. Fluent’s strategic focus remains on expanding its commerce media business, which is seen as a key driver for future revenue growth and profitability.
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