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In a challenging market environment, Fluent, Inc. (NASDAQ:FLNT) stock has reached a 52-week low, dipping to $2.3. With a market capitalization of $49 million and an EBITDA of -$11.5 million over the last twelve months, the company’s InvestingPro Financial Health Score indicates a weak position. The digital marketing company, which specializes in data-driven performance marketing solutions, has faced significant headwinds over the past year, reflected in a notable 1-year change with a decrease of -18.63%. The company’s revenue declined by 14.7% in the last twelve months, with a concerning gross profit margin of 23.9%. According to InvestingPro analysis, the stock appears undervalued at current levels, though investors should note that 8 additional key insights are available to subscribers, including detailed valuation metrics and growth prospects.
In other recent news, Fluent Inc. reported a 10% year-over-year decline in revenue for the fourth quarter of 2024, totaling $65.4 million. The company’s net loss for the quarter increased to $3.4 million, compared to $1.9 million in the previous year. Despite these challenges, Fluent’s Commerce Media Solutions (CMS) division demonstrated significant growth, with a 139% increase in the fourth quarter and a 284% increase for the full year. Fluent has projected that the CMS segment will experience triple-digit growth in fiscal year 2025, driven by an expanding network of media partners across various sectors. However, the first half of 2025 is anticipated to see flat revenue year-over-year, largely due to the discontinuation of the Affordable Care Act (ACA) business and the seasonal nature of the CMS business. Analyst firm Canaccord Genuity recently adjusted its price target for Fluent shares to $3.50 from $4.00, maintaining a Hold rating due to financial uncertainties and the need for potential additional capital. Fluent’s strategic focus is on stabilizing its Owned and Operated (O&O) business while driving growth through its CMS division. Despite the current financial challenges, Fluent remains confident in its strategic pivot towards commerce media as a key growth driver.
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