Fluent expands partnership with Authentic Brands Group

NEW YORK - Fluent, Inc. (NASDAQ:FLNT), a $50 million market cap digital marketing company, announced Thursday an expanded partnership with Authentic Brands Group to bring more iconic brands into its commerce media network. According to InvestingPro analysis, Fluent’s shares are currently trading below their Fair Value, suggesting potential upside opportunity.

The expanded agreement follows successful campaign launches with several of Authentic’s brands including Eddie Bauer, Nautica, Lucky Brand and Aéropostale. The partnership will now extend to additional brands such as Reebok, Vince Camuto, Volcom, Champion, RVCA, and DC Shoes. With annual revenue of $243.85 million and a gross profit margin of 22%, Fluent aims to strengthen its market position through these strategic partnerships.

Authentic Brands Group, which owns a portfolio generating more than $32 billion in global annual retail sales, will utilize Fluent’s post-purchase monetization technology across more of its retail partners.

"With Authentic’s globally recognized portfolio and massive retail reach, we’re unlocking premium ad inventory for brands," said Tim Lukens, President of Commerce Media Solutions at Fluent.

Adam Kronengold, Chief Digital Officer at Authentic Brands Group, noted that "Fluent has proven to be a strong partner in helping us unlock incremental value across our portfolio."

The integration of Fluent’s technology allows Authentic’s retail partners to deliver personalized offers that can generate additional revenue at checkout without disrupting the consumer experience.

Fluent, founded in 2010, specializes in connecting brands with consumers through commerce media solutions and performance marketing. The company aims to add millions of annual transactions to its commerce media partner network through this expanded relationship, according to the press release statement. For deeper insights into Fluent’s financial health and growth prospects, including 8 key ProTips and comprehensive valuation metrics, visit InvestingPro, where you’ll find detailed analysis in our Pro Research Report.

In other recent news, Fluent Inc. reported a 16% decrease in total revenue for the first quarter of 2025, totaling $55.2 million. Despite the overall decline, the company’s commerce media solutions segment experienced a substantial 99% increase in revenue. These mixed results have drawn attention to the company’s future growth prospects. The financial outcomes and projections highlight the varied performance within Fluent Inc.’s business segments. Investors are watching closely how these developments will impact the company’s strategy moving forward. While the stock price experienced a decline following the earnings report, the focus remains on the company’s revenue dynamics. The differing performance across segments may influence future analyst assessments and investor sentiment.

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