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NEW YORK/LOS ANGELES - Fox Corporation (NASDAQ:FOXA, FOX), maintaining a "GREAT" financial health score according to InvestingPro analysis, announced Tuesday that its new streaming service, FOX One, will launch on August 21 with a subscription price of $19.99 per month or $199.99 annually.
The platform will consolidate FOX’s news, sports and entertainment content into a single streaming service, providing cord-cutters and cord-nevers with both live streaming and on-demand access to content from across the company’s brands.
The service will include content from FOX News Channel, FOX Business Network, FOX Weather, FOX Sports, FS1, FS2, FOX Deportes, B1G, FOX Local Stations and the FOX Network. Users will also have the option to bundle FOX One with FOX Nation for $24.99 monthly or at an equivalent of $19.99 monthly with an annual subscription.
"We’re eager to launch FOX One in just a few weeks and super serve our viewers with the best in live news, sports and entertainment content all in one place," said Pete Distad, CEO of Direct to Consumer at Fox Corporation, in a press release statement.
According to the company, the platform will feature AI-powered personalization technologies that integrate live and video on-demand content.
FOX One represents the media company’s entry into the increasingly competitive direct-to-consumer streaming market, where it will compete with established players offering various price points and content libraries.
The service will utilize technology from Tubi Media Group to enhance user experience and content discovery, the company stated. With a market capitalization of $22.62 billion and trading near its 52-week high, FOX continues to demonstrate strong market momentum. For detailed analysis and additional insights, investors can access the comprehensive Pro Research Report available on InvestingPro.
In other recent news, Fox Corporation has announced several significant developments. The company introduced FOX One, a new direct-to-consumer streaming platform that aggregates its news, sports, and entertainment content. This platform is designed to cater to cord-cutters and cord-nevers, offering live and on-demand access to a wide range of FOX brands. Additionally, FOX Advertising launched the OneFOX converged media platform, an AI-driven solution aimed at enhancing advertising effectiveness and personalization. This platform leverages AdRise’s technology to optimize ad experiences across various FOX entities.
In another key appointment, Fox Corporation named Puja Vohra as the Chief Marketing Officer and Executive Vice President, Advertising Sales. Vohra will lead the development of advertising sales marketing strategies across the FOX portfolio. These developments reflect Fox Corporation’s commitment to innovation and audience engagement in the rapidly evolving media landscape.
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