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DENVER - Frontier Airlines (NASDAQ:ULCC), currently trading at $3.50 per share and showing a significant 15% gain over the past week, announced today a new benefit for its FRONTIER Miles Elite Platinum and Diamond Status members, offering free unlimited companion travel. According to InvestingPro analysis, the airline’s stock remains undervalued despite recent market challenges. This move aims to enhance the value of the airline’s loyalty program and provide more flexibility for frequent flyers.
To mark the launch of this benefit, Frontier is running a sweepstakes that will grant 100 lucky winners free Platinum Status until August 31, allowing them to enjoy unlimited companion travel throughout the summer. Interested participants can enter the sweepstakes on the airline’s website.
Bobby Schroeter, Frontier’s Chief Commercial Officer, highlighted the significance of the new benefit, stating that it demonstrates the airline’s commitment to rewarding customer loyalty with practical and flexible rewards.
Elite Platinum and Diamond Status members can book flights for themselves and a companion through the Frontier website or mobile app, ensuring that the companion is also a FRONTIER Miles member.
This initiative is part of Frontier’s broader program, "The New Frontier," which focuses on revamping the airline’s offerings. The program includes transparent pricing, no change and cancellation fees for certain fare classes, and the introduction of First Class seats expected later in the year. InvestingPro data reveals that Frontier’s revenue grew by 6% over the last twelve months to $3.8 billion, though the company faces challenges with its debt structure and cash flow management.
Additionally, the FRONTIER Airlines World Mastercard®, issued by Barclays, enables cardholders to earn Elite Status Points on everyday purchases, further facilitating the attainment of Platinum and Diamond Elite Status and its associated benefits, such as the new companion travel option.
Frontier Airlines, headquartered in Denver, operates with a focus on cost-efficiency and sustainability, boasting the youngest fleet of A320neo family aircraft in the U.S. The airline was recognized as the North American Environmental Sustainability Airline of the Year in 2024.
Government taxes and fees starting at $5.60 are not included in the free companion travel offer. This article is based on a press release statement.
In other recent news, United Airlines announced it would cut approximately 35 daily flights from Newark Liberty International Airport due to persistent delays caused by aged air traffic control equipment failures and staffing shortages. This reduction represents about 10% of United’s operations from the hub, where it handles 75% of the airport’s traffic. The Federal Aviation Administration is attempting to address these issues by planning to hire 2,000 new air traffic controllers, though full staffing is not expected for another 3-4 years.
Meanwhile, Frontier Group Holdings reported a net loss of $43 million in the first quarter of 2025, translating to a loss of $0.19 per share, which was significantly worse than the forecasted loss of $0.01 per share. The company’s revenue reached $912 million, falling short of the expected $998.06 million. UBS analyst Thomas Wadewitz revised the price target for Frontier Group to $3.50 from $4.00, maintaining a Neutral rating, and noted that the company reported a loss for the first quarter with declining Revenue per Available Seat Mile (RASM) in March.
Despite these challenges, Frontier Group anticipates a modest increase in second-quarter RASM and is targeting profitability in the second half of the year. The company has launched new strategic initiatives, including a revamped loyalty program, to enhance its offerings and customer engagement. Frontier’s stock showed resilience, closing 4.7% higher despite the earnings miss, indicating investor optimism about these strategic shifts.
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