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DENVER - Frontier Airlines (NASDAQ:ULCC) announced Tuesday a limited-time offer allowing loyalty program members from select competing airlines to purchase Frontier Elite Gold status through December 2026 for $69. The airline, which has seen its stock surge over 11% in the past week despite facing significant financial challenges, is making this strategic move to attract new customers.
The promotion targets members of Southwest Airlines, JetBlue, Spirit Airlines, and Alaska Airlines loyalty programs, providing nearly 18 months of premium benefits including a free carry-on bag, Zone 1 priority boarding, priority customer care, free preferred seat selection, and complimentary upgrades to premium seating.
Elite Gold members also earn miles at an accelerated rate of 14 times per dollar spent on eligible Frontier purchases, according to the company’s press release.
"This is one of the most valuable offers we’ve ever extended to frequent flyers," said Jeff Werkheiser, senior director of brand and customer engagement at Frontier Airlines.
The offer is available until September 9, and applicants must be current members of the FRONTIER Miles program. Those who qualified for Frontier’s previous status match campaign specifically for Southwest Rapid Rewards members are not eligible for this promotion.
Frontier noted that in late 2025, the airline plans to introduce First Class seating across its network.
The Denver-based carrier operates the largest and youngest A320neo family fleet in the U.S. and is a subsidiary of Frontier Group Holdings.
In other recent news, Frontier Group Holdings reported its second-quarter financial results, revealing a net loss of $0.31 per share. This result was below analysts’ expectations, who had anticipated a loss of $0.28 per share. The company’s revenue for the quarter reached $929 million, which was also slightly below the forecasted $943.78 million. These earnings and revenue figures highlight a shortfall compared to projections, indicating challenges for the company during this period. Despite these results, there were no reports of any mergers or acquisitions involving Frontier Group Holdings. Analyst firms have not publicly announced any upgrades or downgrades following the earnings report. As these developments unfold, they provide insights into the company’s recent financial performance.
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