Fiserv earnings missed by $0.61, revenue fell short of estimates
SHANGHAI - Gamehaus Holdings Inc. (NASDAQ:GMHS), a mobile game publisher with a market capitalization of $69 million and currently trading near InvestingPro’s Fair Value estimate, has formed a strategic partnership with marketing analytics platform AppsFlyer to improve its mobile game publishing operations, according to a press release statement issued Monday.
The technology-driven mobile game publisher, maintaining healthy financials with a current ratio of 2.82 and minimal debt-to-equity of 0.02, is integrating AppsFlyer’s Protect360 solution to combat fraudulent app installs. The company reports this integration has eliminated approximately 9% of sophisticated fraudulent traffic, leading to more reliable data for lifetime value and return on ad spend calculations.
The partnership also involves implementing AppsFlyer’s Model Context Protocol and AI Assist features with Gamehaus’s in-house AI system. This integration allows employees to analyze data through natural language prompts, which the company says helps teams derive insights more efficiently.
Additionally, Gamehaus is connecting AppsFlyer’s Creative Optimization capabilities with its AI-assisted creative analysis framework to enhance its global marketing campaigns. The company’s efforts to optimize operations come as it maintains a solid gross profit margin of 53% on revenues of $118 million in the last twelve months.
"We are excited to partner with AppsFlyer, as AI is now central to how we operate and grow," said Feng Xie, Gamehaus’s founder and chairman, in the press release. He added that the companies will conduct beta testing of incrementality measurement across key titles in major markets.
Gamehaus, which specializes in publishing mid-core and casual mobile games, provides support services including market insights, user growth, live operations, data analytics, and monetization optimization to creative studios worldwide.
In other recent news, Gamehaus Holdings Inc. reported its fourth-quarter 2025 earnings, revealing a revenue of $30.7 million, which marks a slight decrease from the $31.6 million recorded in the same period last year. The company’s earnings per share (EPS) were reported at $0.03. In addition to these financial results, Gamehaus Holdings launched its new mobile role-playing game, "Monster Maidens: Edenfall," on an international scale. The game has already attracted over 200,000 pre-registered users, aligning with the company’s "Gamehaus 2.0" strategic upgrade. This launch demonstrates the capabilities of its Gamehaus Business System platform, which supports development partners. These developments come amid a period where the company is experiencing changes in its financial performance.
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