GameSquare adds Animecoin to treasury in $2.5 million agency deal

FRISCO, Texas - GameSquare Holdings, Inc. (NASDAQ:GAME), a gaming and esports company with a market capitalization of $87.84 million, announced Wednesday a strategic partnership with the Animecoin Foundation that includes purchasing up to $2.5 million in Animecoin ($ANIME) for its digital treasury. According to InvestingPro analysis, GameSquare appears undervalued at its current price of $0.92, despite showing impressive revenue growth of 77% over the last twelve months.

Under the one-year agreement, GameSquare will become the agency of record for the Animecoin Foundation and receive $2.5 million worth of Animecoin for its creative and agency services. The company will support the foundation in expanding its reach in the global gaming community. This new revenue stream comes at a crucial time, as InvestingPro data reveals the company’s challenging financial position with an EBITDA of -$24.12 million and weak gross profit margins of 15.28%.

The partnership involves collaboration with Azuki, an LA-based anime company that operates Anime.com and develops original intellectual property. GameSquare will work with Azuki on both physical and digital products targeting gaming and anime fans.

"This is a compelling partnership that delivers both immediate revenue and long-term asset value," said Justin Kenna, CEO of GameSquare, in the press release announcing the deal.

As part of the arrangement, Animecoin will be featured on the jersey of FaZe Esports. According to the announcement, Animecoin currently has a fully diluted value of over $180 million based on CoinMarketCap.com data.

The partnership aligns with GameSquare’s crypto-native growth strategy, which includes an Ethereum-based treasury approach through Dialectic’s onchain yield platform, a financialized art and cultural asset strategy, and a Web3 operating strategy leveraging the company’s creative, agency, and esports businesses.

Alex "Zagabond" Xu, CEO of Azuki and contributor to the Animecoin Foundation, described the partnership as "the first step in Animecoin’s institutional partnership strategy."

The global anime market is projected to grow to over $37.7 billion in 2025, according to Grand View Research data cited in the company’s statement. For investors seeking deeper insights into GameSquare’s financial health and growth prospects, InvestingPro offers exclusive access to over 10 additional ProTips and comprehensive financial metrics, including detailed analysis of the company’s market position and future potential.

In other recent news, GameSquare Holdings has been active with several strategic developments. The company has announced a partnership with Ubisoft to support the launch of Tom Clancy’s Rainbow Six Siege X, which is expected to contribute to GameSquare’s 2025 revenue. Additionally, GameSquare has expanded its digital asset treasury management authorization from $100 million to $250 million, recently purchasing $30 million of Ethereum. This acquisition is part of their broader blockchain treasury strategy.

GameSquare also made headlines by purchasing a rare "Cowboy Ape" CryptoPunk NFT from Robert Leshner for $5.15 million in preferred stock. In a bid to strengthen its presence in the crypto space, the company will host a livestream featuring industry leaders to discuss its recent crypto initiatives. Furthermore, GameSquare has regained compliance with Nasdaq’s minimum bid price requirement, maintaining the necessary closing bid price for at least ten consecutive business days. These developments highlight GameSquare’s strategic moves in gaming, crypto, and digital assets.

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