Giftify plans growth for CardCash, targets user increase

SCHAUMBURG, IL - Giftify, Inc. (NASDAQ: GIFT), the owner of CardCash.com and Restaurant.com, has announced a series of strategic initiatives aimed at expanding the reach and efficiency of its CardCash platform. The company, currently trading at $1.04, has seen its stock decline by 77% over the past year, according to InvestingPro data. With a market capitalization of $27.2 million, Giftify is currently trading below its Fair Value based on comprehensive analysis. The company's growth plan includes bolstering synergies with Restaurant.com, expanding their retail merchant network, and launching new user acquisition strategies.

CardCash.com, a leading secondary gift card exchange, enables consumers and retailers to buy and sell gift cards. Giftify's growth strategy for the platform is focused on increasing the number of retailers, registered users, active users, and transactions. The company faces challenges with its gross profit margin of 12.4% and negative EBITDA of $13.1 million in the last twelve months. InvestingPro subscribers have access to 13 additional key insights about Giftify's financial health and market performance. Among the initiatives are cross-selling partnerships with other platforms, launching innovative offerings to attract new users, and ramping up outreach to existing users to increase activity and transaction value.

The company also plans to introduce a refer-a-friend program with rewards and add the ability to sell gift cards through the app, which was previously only possible via the website. Additionally, Giftify aims to utilize social media to drive new user registrations and enhance user engagement through data, artificial intelligence, and personalized deal recommendations.

Ketan Thakker, CEO of Giftify, expressed confidence in the team's ability to accelerate growth in 2025, citing the success of strengthening the CardCash platform and improving efficiencies in 2024. The company's revenue stands at $86.4 million, though it has experienced a revenue decline of 45.7% in the last twelve months. Notably, the stock shows a negative beta of -0.74, indicating it often moves counter to broader market trends. The company's focus is on driving revenue growth by expanding its user base and transaction volume.

An important component of the growth plan is FraudFix, CardCash's proprietary online fraud prevention tool. FraudFix is designed to combat fraud risks and scams by automatically analyzing transactions using over 165 parameters and responding in under one second to determine the authenticity of card balances.

Giftify, a pioneer in the incentive and rewards industry, is known for its retail, dining, and entertainment experiences. Its platforms, including the nation's largest restaurant-focused digital deals brand Restaurant.com, connect consumers, businesses, and communities with thousands of dining, retail, and entertainment deal options.

This strategic growth plan is based on a press release statement from Giftify, Inc. Investors are cautioned to consider that forward-looking statements are not guarantees of future performance and actual results may differ materially from those projected.

In other recent news, Giftify Inc. has experienced several significant developments. The company recently canceled a registered direct offering with Craft Capital Management, citing current market conditions. Despite this, Giftify secured a $10 million financing deal with ClearThink Capital Partners (WA:CPAP) and plans to sell approximately $5 million of its common stock in a direct offering managed by Craft Capital LLC.

Furthermore, Giftify initiated an at-the-market equity offering program, potentially selling up to $30 million worth of shares facilitated by Ascendiant Capital Markets, LLC. The company also secured a $2 million agreement with Spars Capital Group, set to mature in 2025.

Giftify recently rebranded from RDE, Inc., a strategic decision aimed at broadening its incentive-based offerings. Changes in leadership saw the appointment of Steve Handy as the new Chief Financial Officer and an increase in ownership by Chief Technology Officer, Balazs Wallisch, to 1,040,217 shares. These are the recent developments at Giftify Inc. as it navigates the competitive retail landscape.

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