GoPro launches opt-in program for subscribers to monetize footage for AI

Published 30/07/2025, 16:24
GoPro launches opt-in program for subscribers to monetize footage for AI

SAN MATEO, Calif. - GoPro, Inc. (NASDAQ:GPRO), the action camera maker currently valued at $215 million, announced Wednesday a new opt-in program allowing U.S. subscribers to earn money by making their cloud-based video content available for AI model training. According to InvestingPro data, the company appears undervalued based on its Fair Value analysis.

The program will enable participating subscribers to receive 50% of license revenue that GoPro generates from providing their footage to technology companies seeking diverse, real-world video content to improve AI models.

GoPro emphasized that participation is entirely voluntary, with no action required from subscribers who choose not to join. Their content will not be included in the program without explicit consent.

"The GoPro community is one of the most prolific groups of documentarians in the world," said Nicholas Woodman, GoPro’s founder and CEO, in the press release.

According to the company, its subscriber community has accumulated more than 450 petabytes of cloud-based video content captured across various experiences and environments, representing potentially valuable training data for AI developers.

The program will initially launch by invitation only in early August before expanding to all U.S. subscribers over time.

GoPro’s announcement comes amid growing demand for authentic video content to train artificial intelligence systems, as technology companies seek to improve their AI models’ performance and accuracy with real-world footage.

The initiative represents a new potential revenue stream for both the company and its subscribers who opt to participate in the program.

In other recent news, GoPro has been involved in several significant developments. An Administrative Law Judge of the International Trade Commission ruled that Insta360 infringed on GoPro’s patents, specifically those related to the HERO camera design and HyperSmooth video stabilization technology. This decision highlights GoPro’s ongoing efforts to protect its intellectual property. On the product front, GoPro launched a limited edition Forest Green version of its HERO13 Black camera, priced at $429.99, which includes a one-year GoPro Premium Subscription. This new model aims to attract outdoor enthusiasts with its nature-inspired color.

Additionally, GoPro has made strategic expansions to its board of directors. Mike Dennison, CEO of Fox Factory Holding Corp., and Emily Culp, Chief Brand and Strategy Officer at BodyHealth, have both joined the board. Their appointments are expected to bring valuable manufacturing, innovation, and marketing expertise to the company. GoPro’s recent annual meeting also saw the election of these two new board members, alongside existing directors, reaffirming their governance structure. These developments underscore GoPro’s focus on strengthening its leadership and product offerings.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.