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SAN MATEO, Calif. - GoPro, Inc. (NASDAQ:GPRO), the action camera maker currently valued at $215 million, announced Wednesday a new opt-in program allowing U.S. subscribers to earn money by making their cloud-based video content available for AI model training. According to InvestingPro data, the company appears undervalued based on its Fair Value analysis.
The program will enable participating subscribers to receive 50% of license revenue that GoPro generates from providing their footage to technology companies seeking diverse, real-world video content to improve AI models.
GoPro emphasized that participation is entirely voluntary, with no action required from subscribers who choose not to join. Their content will not be included in the program without explicit consent.
"The GoPro community is one of the most prolific groups of documentarians in the world," said Nicholas Woodman, GoPro’s founder and CEO, in the press release.
According to the company, its subscriber community has accumulated more than 450 petabytes of cloud-based video content captured across various experiences and environments, representing potentially valuable training data for AI developers.
The program will initially launch by invitation only in early August before expanding to all U.S. subscribers over time.
GoPro’s announcement comes amid growing demand for authentic video content to train artificial intelligence systems, as technology companies seek to improve their AI models’ performance and accuracy with real-world footage.
The initiative represents a new potential revenue stream for both the company and its subscribers who opt to participate in the program.
In other recent news, GoPro has been involved in several significant developments. An Administrative Law Judge of the International Trade Commission ruled that Insta360 infringed on GoPro’s patents, specifically those related to the HERO camera design and HyperSmooth video stabilization technology. This decision highlights GoPro’s ongoing efforts to protect its intellectual property. On the product front, GoPro launched a limited edition Forest Green version of its HERO13 Black camera, priced at $429.99, which includes a one-year GoPro Premium Subscription. This new model aims to attract outdoor enthusiasts with its nature-inspired color.
Additionally, GoPro has made strategic expansions to its board of directors. Mike Dennison, CEO of Fox Factory Holding Corp., and Emily Culp, Chief Brand and Strategy Officer at BodyHealth, have both joined the board. Their appointments are expected to bring valuable manufacturing, innovation, and marketing expertise to the company. GoPro’s recent annual meeting also saw the election of these two new board members, alongside existing directors, reaffirming their governance structure. These developments underscore GoPro’s focus on strengthening its leadership and product offerings.
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