Harley-Davidson stock hits 52-week low at $27.34

Published 28/01/2025, 17:38
Harley-Davidson stock hits 52-week low at $27.34

Harley-Davidson Inc (NYSE:HOG). shares have descended to a 52-week low, trading at $27.34, representing a significant 38% decline from its 52-week high of $44.16. According to InvestingPro analysis, the stock trades at an attractive P/E ratio of 6.2 while offering a 2.4% dividend yield, as the iconic motorcycle manufacturer grapples with a challenging market environment. This latest price level reflects a significant downturn from previous periods, marking a stark contrast to the company’s historical performance. Over the past year, Harley-Davidson’s stock has experienced a notable decline, with a 1-year change showing a decrease of 20.41%. While analysts maintain price targets ranging from $31 to $40, suggesting potential upside, this downturn highlights the broader issues the company faces, including shifting consumer preferences and a competitive global market that continues to apply pressure on the American brand known for its loyal customer base and distinctive product line. For deeper insights into HOG’s valuation and growth prospects, access the comprehensive Pro Research Report available on InvestingPro, which includes 10 key investment tips and detailed financial analysis.

In other recent news, Harley-Davidson’s financial performance has been under the spotlight. The motorcycle manufacturer reported a 13% drop in global retail sales and a 26% decrease in consolidated revenue in the third quarter of 2024. Earnings per share also fell by 34% to $0.91. In response to these challenges, Harley-Davidson is implementing measures to improve profitability and dealer support, focusing on reducing inventory and cost management. The company plans to reduce dealer inventory by 20% by year-end.

UBS maintained a Neutral rating on Harley-Davidson shares with a steady price target of $35.00, citing concerns regarding the company’s recent retail performance in the United States. Similarly, Citi revised the price target for Harley-Davidson to $31.00, while Baird adjusted the price target for Harley-Davidson stock to $36.00, both maintaining a Neutral rating.

Harley-Davidson also unveiled several new and refreshed models for its 2025 motorcycle line-up, including the fully equipped Street Glide Ultra and the Pan America 1250 ST adventure sport motorcycle. Lastly, the company announced a quarterly cash dividend of $0.1725 per share, demonstrating its financial stability and commitment to investors. These are the recent developments for Harley-Davidson.

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