Hasbro announces strategic growth plan through 2027

Published 20/02/2025, 12:40
Hasbro announces strategic growth plan through 2027

PAWTUCKET, R.I. - Hasbro Inc . (NYSE: NASDAQ:HAS), a global leader in games, toys, and entertainment properties, currently valued at $8.5 billion in market capitalization, has unveiled its strategic blueprint titled "Playing to Win," which aims to drive the company’s growth through 2027. The plan focuses on expanding the company’s global reach, targeting over 750 million kids, families, and fans, up from the current 500 million. According to InvestingPro data, the company maintains strong liquidity with a current ratio of 1.47, indicating healthy short-term financial stability.

The strategy outlines expectations for mid-single digit revenue growth and an average annual operating profit margin improvement of 50 to 100 basis points. While InvestingPro analysis shows current revenue at $4.3 billion with a robust gross profit margin of 55.9%, analysts anticipate some near-term sales challenges. By 2026, Hasbro anticipates its gross debt to adjusted EBITDA ratio to be at 2.5x, and by 2027, the company expects its operational excellence program to deliver $1 billion in gross cost savings, with about half contributing to the bottom line. For deeper insights into Hasbro’s financial health and growth prospects, investors can access the comprehensive Pro Research Report, available exclusively on InvestingPro.

Chris Cocks, CEO of Hasbro, emphasized the importance of play as a universal human need and the foundation of the company’s enduring business model. He highlighted the "Playing to Win" strategy as a means to leverage Hasbro’s broad brand portfolio, licensing business, and successful games franchises such as Magic: The Gathering, Monopoly, and Dungeons & Dragons.

Gina Goetter, CFO and COO, expressed confidence that the new strategy would position Hasbro among the world’s most profitable toy and game companies, powered by its diverse and multi-generational franchises.

The strategic plan also includes a shift in focus towards profitable franchises, aging up to appeal to fans aged 13 and above, expanding reach in girls’ toys and emerging markets, and enhancing digital and direct-to-consumer capabilities. Partner-scaled initiatives will drive profitable reach through retail and licensing partnerships.

Hasbro’s prioritization matrix aims to drive internal clarity and resource allocation towards growth brands and channels with the highest growth and margin potential, including Magic and Play-Doh, emerging markets, and self-published video game efforts.

The company’s transformation initiatives will upgrade operations, systems, and talent, emphasizing systems modernization, supply chain excellence, design acceleration, and AI and digital advancement. Despite current challenges, InvestingPro data reveals the company’s commitment to shareholder returns, maintaining dividend payments for 44 consecutive years with a current dividend yield of 4.58%. The company’s strategic initiatives are supported by a solid financial foundation, with analysts projecting a return to profitability this year.

Hasbro, with a 164-year history, is known for its franchise-first approach and value creation from both new and legacy intellectual properties. The company’s commitment to corporate citizenship has been consistently recognized, with accolades for its community and environmental impact.

This strategic plan announcement is based on a press release statement and contains forward-looking statements subject to known and unknown risks and uncertainties that could cause actual results to differ materially from expectations.

In other recent news, Hayes reported a challenging fourth quarter of 2024, marked by a significant 56% year-on-year decrease in pre-exceptional operating profit. The company experienced a 13% decline in group like-for-like net fees, with a notable 19% drop in permanent placements. Despite these setbacks, Hayes achieved strong cash conversion of 257% and ended the half with £29 million in cash. The firm has been focusing on operational restructuring and strategic initiatives, including the launch of a new digital platform, TribeWorks, and securing structural cost savings of £55 million. Looking ahead, Hayes anticipates a market recovery and plans to maintain stable consultant headcount in the third quarter, with capital expenditure projected at around £25 million for the full year. The company has been proactive in managing costs, reducing headcount, and expanding its contracting business across multiple countries. Analysts from firms like BNP Paribas (OTC:BNPQY) have inquired about the impact of AI on the job market, to which Hayes responded by highlighting its strategy for cost savings and resilience in sectors such as energy, defense, and life sciences.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.