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PAWTUCKET, R.I. & BURBANK, Calif. - Hasbro, Inc. (NASDAQ:HAS) has secured a multi-year extension with Disney Consumer Products, continuing its role in creating toys and games for the Star Wars and Marvel franchises. This renewal allows Hasbro to maintain its production of a diverse array of merchandise, including action figures, collectibles, and board games based on both new and classic characters from these iconic brands.
The extended partnership enables Hasbro to keep offering products for a broad audience, from children to adult collectors. Fans can look forward to continued lines such as The Black Series and The Vintage Collection for Star Wars, as well as Marvel Legends action figures. The agreement also covers toys inspired by animated series like Marvel’s Spidey and his Amazing Friends, and the anticipated Marvel’s Iron Man and his Awesome Friends. With annual revenue of $4.1 billion and a healthy current ratio of 1.6, Hasbro maintains strong operational efficiency in managing its diverse product portfolio.
Tim Kilpin, President of Hasbro’s Toys, Board Games, Licensing, and Entertainment, expressed pride in deepening the relationship with Disney Consumer Products. He highlighted the vast content from Star Wars and Marvel as a source of endless inspiration for new products. Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, shared the enthusiasm for the ongoing collaboration, emphasizing the goal of delivering innovative and engaging play experiences.
In addition to toys and games, Hasbro’s separate licensing arrangement with Disney integrates Marvel characters into the Magic: The Gathering trading card game. This collaboration showcases the depth of the strategic relationship between the two companies.
Hasbro, with over 164 years of history, is known for delivering immersive play experiences and reaching millions worldwide through its extensive product lines and entertainment ventures. The company continues to leverage its franchise-first approach to unlock value from both new and legacy intellectual properties.
The news of the agreement is based on a press release statement and signifies a continuation of Hasbro’s successful partnership with Disney, ensuring that Star Wars and Marvel fans will have access to beloved characters and stories through Hasbro’s products for years to come. The company offers a notable dividend yield of 5.31% and has maintained dividend payments for 45 consecutive years. For detailed analysis and more exclusive insights about Hasbro’s financial outlook, investors can access the comprehensive Pro Research Report available on InvestingPro, which covers over 1,400 US stocks with deep-dive analysis and actionable intelligence.
In other recent news, Hasbro has seen significant developments impacting its financial outlook and strategic direction. The company’s profitability and credit metrics have improved, leading S&P Global Ratings to revise Hasbro’s outlook to stable from negative, while affirming its ’BBB’ credit rating. Fitch Ratings also upgraded Hasbro’s outlook to stable, citing a significant recovery in EBITDA and debt reduction in 2024. Hasbro’s revenue is expected to stabilize around $4.1 billion in 2025, with growth driven by the Wizards of the Coast segment, despite some declines in Consumer Products due to foreign exchange headwinds.
Analyst firm DA Davidson has maintained a Neutral rating on Hasbro, adjusting the stock price target to $75, based on a multiple of 16 times the estimated earnings per share for 2026. Hasbro’s strategic plan, which outlines targets through 2027, has been positively received, although there are concerns about future profitability, particularly in the Nerf and Star Wars lines. The company anticipates modest revenue growth in 2025, with a focus on digital and gaming segments to drive future expansion.
In a separate development, Hasbro CEO Chris Cocks has been nominated to join the Board of Directors at Molson Coors, bringing his extensive experience in brand management and digital transformation to the table. Hasbro continues to focus on innovation and market adaptation, with plans to reduce its reliance on Chinese production and diversify its manufacturing footprint. These recent developments reflect Hasbro’s strategic efforts to adapt to changing market dynamics while maintaining financial stability.
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