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LAS VEGAS - High Roller Technologies (NYSE:ROLR), a $23.67 million market cap online gaming company, announced Thursday the launch of Kassuuu, a new online casino brand specifically developed for the Finnish market. According to InvestingPro data, the company’s stock trades at $2.71, with analysts expecting challenging conditions ahead.
The brand name derives from Finnish slang, with "Kassu" meaning casino and "KASSUUU" representing a victory cheer. This concept is incorporated into the platform’s Kassuuu Jackpot feature, available on selected games.
"Kassu means casino, and KASSUUU is what you yell when a jackpot lands," said Sara Nunes, Managing Director & Chief Commercial Officer, Finland, in a press release statement.
The new platform aims to differentiate itself in Finland’s iGaming market through several localized features, including Finnish language and humor, story-driven promotions featuring recurring characters, and payment solutions familiar to Finnish users.
High Roller Technologies has emphasized responsible gaming as a core element of the new brand, incorporating transparent terms, visible limits, and prominent support links throughout the platform.
Kassuuu joins High Roller Technologies’ existing portfolio of online casino brands, which includes High Roller and Fruta. The company currently offers over 6,000 games from more than 90 game providers across its platforms.
High Roller Technologies trades on the New York Stock Exchange under the ticker ROLR.
In other recent news, High Roller Technologies reported its Q2 2025 earnings, highlighting a significant turnaround with positive adjusted EBITDA and a slight increase in revenue. This development marks an important milestone for the company, which has been focusing on strategic initiatives and market expansion, particularly in Canada. Additionally, the NYSE American LLC has accepted High Roller Technologies’ compliance plan, giving the company until December 4, 2026, to meet the required listing standards. The company had previously fallen out of compliance due to stockholders’ equity of approximately $2.8 million and reported losses in three of its four most recent fiscal years. These recent developments reflect High Roller Technologies’ efforts to stabilize its financial position and adhere to regulatory requirements. Investors will be watching closely to see how the company progresses with its compliance plan and strategic growth initiatives.
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