Honda launches insurance business for Acura and Honda customers

Published 24/07/2025, 16:00
Honda launches insurance business for Acura and Honda customers

TORRANCE, Calif. - American Honda Motor Co., Inc. (HMC), a $46 billion automotive giant with annual revenues exceeding $144 billion, announced Thursday the establishment of Honda Insurance Solutions, a licensed insurance agency serving all 50 states. The new business aims to provide insurance options for Acura and Honda customers, covering automobiles, motorcycles, RVs, homes and other property.

The insurance agency, operating through a partnership with insurance broker VIU by HUB, offers comparative quotes from multiple insurance carriers through its website. The service includes an option for OEM parts coverage that ensures repairs use Honda and Acura Genuine Parts.

"Honda Insurance Solutions offers customers access to coverage through a brand they know and trust," said Petar Vucurevic, President of American Honda Insurance Solutions, LLC and Senior Vice President of American Honda Finance Corporation, in a press release statement. The company’s strong financial position, reflected in its "Good" Financial Health Score according to InvestingPro analysis, supports this trust-based expansion.

The launch represents the first phase of Honda’s broader insurance strategy. According to the company, future plans include integrating insurance offerings into digital vehicle sales platforms and throughout the customer journey.

Honda Insurance Solutions is licensed in all 50 states and the District of Columbia, with its principal business location in Irving, Texas. The agency operates as a wholly owned subsidiary of American Honda Finance Corporation.

American Honda Motor Co., established in Los Angeles in 1959 and now headquartered in Torrance, California, oversees the sales, marketing and distribution of Honda and Acura vehicles in the United States, along with Honda powersports and power equipment products. The company’s stock is currently trading near its 52-week high, with a healthy current ratio of 1.36, indicating strong operational efficiency. Want deeper insights into Honda’s financial health? InvestingPro offers exclusive analysis and over 30 additional financial metrics.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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