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MICHIGAN CITY, Ind. - Horizon Bank, a commercial banking subsidiary of Horizon Bancorp, Inc. (NASDAQ:HBNC), a regional bank with a market capitalization of $678 million and a healthy dividend yield of 4.13%, announced Thursday the appointment of John Hatfield as Senior Vice President, Director of Marketing.
Hatfield brings over 20 years of experience in strategic marketing, business development, and branding across multiple industries. In his new role, he will lead the strategic direction of Horizon’s marketing efforts, focusing on enhancing brand awareness and sales effectiveness.
His responsibilities will include overseeing multi-channel marketing campaigns aimed at customer acquisition across all business lines and expanding the bank’s local community outreach initiatives.
"He brings to Horizon a proven track record of success building cohesive teams that contribute to the strategic initiatives of organizations and tangible results for our key stakeholders," said Thomas Prame, CEO and President of Horizon Bank.
Hatfield expressed enthusiasm about his new position, stating, "I am excited to join Horizon Bank and lead a team that shares Horizon’s desire to expand on its superior reputation as a trusted financial partner for our clients and the communities we serve."
Horizon Bancorp, Inc., which recently celebrated over 150 years in business, operates as an independent, commercial bank holding company serving Indiana and Michigan through its commercial banking subsidiary.
The information in this article is based on a company press release statement.
In other recent news, Horizon Bancorp reported its second-quarter 2025 earnings, revealing an earnings per share (EPS) of $0.47, which surpassed analysts’ forecasts of $0.44. This represents a 6.82% surprise, although the company’s revenue fell slightly short of expectations, coming in at $66.27 million compared to the anticipated $66.41 million. Despite the revenue shortfall, the stronger-than-expected EPS was attributed to robust pre-provision net revenue and a lower tax rate, which helped offset higher provision expenses. In response to these earnings results, Keefe, Bruyette & Woods raised its price target for Horizon Bancorp from $17.00 to $18.00. The firm maintained a Market Perform rating on the stock. These developments highlight recent positive performance metrics for Horizon Bancorp.
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