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TEL AVIV - HUB Cyber Security Ltd. (NASDAQ:HUBC) announced Thursday its plans to launch HUB Token (HUBT) in the first quarter of 2026, designed to power its Trvsthub platform for secure digital identity management. The micro-cap company, currently valued at just $14.57 million with shares trading at $1.43, is making this strategic pivot while facing significant financial headwinds.
The cybersecurity company said the token will integrate its AI-native Secured Data Fabric with blockchain technology to create a self-sovereign identity framework for data and financial transactions.
According to the company, the platform aims to address challenges in the digital identity market, which it values at $47 billion globally, as well as target the stablecoin, crypto payment gateway, and global remittances sectors.
"HUBT and Trvsthub mark the next leap in HUB's evolution," said Noah Hershcoviz, CEO of HUB Cyber Security, in the press release statement.InvestingPro analysis reveals HUBC is quickly burning through cash and operating with a significant debt burden. Investors seeking deeper insights into cybersecurity stocks can access 13 additional ProTips and comprehensive financial metrics with an InvestingPro subscription.
The company claims its Trvsthub platform will be an open-source, blockchain-anchored identity solution allowing users to store and manage credentials in personal wallets while maintaining privacy through zero-knowledge rollups.
HUB Security stated the platform will support instant verification across multiple blockchain networks including Ethereum and Polygon, potentially reducing multi-day verification processes to seconds and cutting KYC expenses by up to 80%.
The initiative is part of HUB's strategy to monetize its cybersecurity solutions by addressing compliance costs, fraud risks, and user friction in digital financial services.
Based on the company's press release, the platform will use W3C-standard verifiable credentials to enable one-time KYC verification that persists across services, aiming to simplify compliance processes in financial transactions.
In other recent news, HUB Cyber Security Ltd. announced the global launch of its compliance and regulatory oversight platform, HUB Compliance. This platform, initially available to European banking clients, is now expanding its reach to financial institutions in North America, Asia, and the Middle East. Built on HUB's proprietary Secured Data Fabric, the platform incorporates AI and automation to enhance AML/KYC processes and regulatory workflows. Additionally, HUB Security has secured up to $20 million in convertible note financing. This financing, which includes a 4.0% annual interest rate and a maturity date in August 2027, is led by existing investors. The company plans to use the proceeds to reduce debt, accelerate U.S. operations, and expand its AI-powered enterprise intelligence and crypto infrastructure capabilities. These developments reflect HUB Security's ongoing efforts to enhance its technological offerings and financial position.
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