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BOSTON - HubSpot (NYSE: HUBS), a leader in customer relationship management (CRM) with a market capitalization of $31.59 billion and impressive revenue growth of 19.17% over the last twelve months, has announced the launch of a deep research connector with ChatGPT, marking a significant enhancement for over 250,000 businesses that utilize HubSpot for customer data insights. This integration is designed to streamline the analysis of customer data within HubSpot’s CRM, leveraging the advanced capabilities of ChatGPT to empower marketing, sales, customer success, and support teams. The company maintains industry-leading gross profit margins of 84.83%, according to InvestingPro data, demonstrating strong operational efficiency.
The new connector allows users to input customer context into ChatGPT and receive actionable insights, which can then be applied directly within HubSpot’s workflows. This aims to provide teams with advanced research and analysis tools that were previously accessible only to those with significant data expertise. According to Nate Gonzalez, Head of Business Products at OpenAI, this integration brings powerful AI into critical business workflows, effectively acting as an additional analyst for teams.
For instance, marketing professionals can use the connector to identify high-converting customer segments and tailor engagement strategies, while sales teams can segment target companies to pinpoint top opportunities for expansion. Customer success teams can identify inactive companies with growth potential, and support teams can analyze ticket volumes to forecast staffing needs.
The connector is touted as user-friendly, even for non-technical users, and is designed to respect data privacy by ensuring users only access CRM data they have permissions for. Additionally, HubSpot emphasizes that customer data accessed through the connector is not utilized for AI training purposes in ChatGPT.
HubSpot’s deep research connector with ChatGPT will be automatically available to all HubSpot customers on paid ChatGPT plans, with availability varying across regions and tiers.
This development is part of HubSpot’s ongoing mission to democratize advanced technology for small and medium-sized businesses (SMBs), enabling them to harness the power of AI for data analysis and customer insights. The company’s platform is widely used across more than 135 countries, providing a suite of tools for marketing, sales, and customer service, all built on a unified data foundation. With projected revenue growth of 16% for fiscal year 2025 and strong five-year performance, HubSpot continues to demonstrate robust business momentum. For detailed analysis and additional insights, including 11 more exclusive ProTips, visit InvestingPro.
This news is based on a recent press release statement from HubSpot.
In other recent news, HubSpot Inc reported its first-quarter earnings for 2025, showcasing a total revenue growth of 16% to $714.1 million, surpassing analyst expectations of $699.88 million. Despite this revenue beat, the company provided a muted earnings forecast for the second quarter and full year, leading to an 8.4% decline in its stock price. HubSpot’s Q2 revenue is projected between $738-740 million, slightly above the expected $725.4 million, but its earnings per share guidance fell short of consensus. Analysts from Citi have raised their price target for HubSpot to $759, maintaining a Buy rating following the solid quarterly results. RBC Capital Markets also reaffirmed their Outperform rating with an $800 price target, expressing confidence in HubSpot’s AI strategy and market positioning. Additionally, Cantor Fitzgerald initiated coverage with an Overweight rating, setting a price target of $775, citing HubSpot’s strategic positioning and growth potential. William Blair maintained an Outperform rating, highlighting the company’s strong history of innovation and market leadership. HubSpot announced a share repurchase program of up to $500 million, signaling confidence in its long-term growth strategy amidst a challenging economic landscape.
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