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LONDON - Huddled Group plc (AIM:HUD), a circular economy e-commerce business, will be featured in Channel 4’s upcoming docuseries "Secrets of Supercheap Shopping," according to a press release statement issued Monday.
The four-part series, which premieres today at 8pm, will provide viewers with behind-the-scenes access to Discount Dragon, one of the company’s three e-commerce retail brands that specializes in groceries and alcohol.
Huddled Group operates two additional e-commerce brands: Nutricircle, which focuses on wellness and sports nutrition products, and BOOP Beauty, which sells beauty and cosmetics items. The company’s business model involves sourcing and redistributing surplus goods from the fast-moving consumer goods (FMCG) supply chain.
The docuseries comes amid rising cost of living pressures that have led more consumers to seek discount retailers. Huddled Group’s approach involves selling products that might otherwise be discarded due to factors such as outdated packaging, proximity to best-before dates, or formulation changes.
"Our goal is to be recognised as the UK’s most trusted surplus goods e-commerce retail group," said Michael Ashley, CEO of Huddled Group, in the release.
The company positions its business model as addressing both economic and environmental concerns by reducing waste while providing affordable goods to consumers.
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