Ibotta appoints former VF Corp CFO Matt Puckett to lead finance team

DENVER - Ibotta, Inc. (NYSE:IBTA), operator of North America’s largest digital promotions network, announced Monday the appointment of Matt Puckett as Chief Financial Officer, effective August 25.

Puckett joins Ibotta after serving as CFO of VF Corporation (NYSE:VFC), a global apparel and footwear company. During his 23-year tenure at VF, he held multiple finance leadership roles, including a four-year international assignment in Switzerland overseeing finance for Europe and Asia.

In his new role, Puckett will lead Ibotta’s financial strategy and operations, as well as investor relations. He replaces Valarie Sheppard, who has served as interim CFO since March 14, 2025, and will return to her role as Lead Independent Director on Ibotta’s board and Chair of the Audit Committee.

"I am incredibly excited to join Ibotta at such a dynamic and important time," Puckett said in the press release. "I look forward to contributing to its continued success."

Prior to VF Corporation, Puckett held finance leadership positions in the furniture industry. He earned a Bachelor of Science in Accounting from the University of Virginia at Wise.

Ibotta, which went public in what was described as Colorado’s largest tech IPO, operates the Ibotta Performance Network (IPN), which delivers digital promotions to over 200 million consumers. The company recently launched dynamic performance marketing campaigns with several consumer packaged goods clients.

According to the company statement, American shoppers have earned over $2.4 billion through the IPN since 2012. For detailed analysis of companies like VF Corporation and thousands of others, InvestingPro subscribers gain access to comprehensive research reports, real-time Fair Value assessments, and exclusive financial metrics. The platform currently shows 8 additional key insights about VFC that could impact its future performance.

In other recent news, VF Corporation reported its first-quarter earnings for fiscal year 2026, surpassing market expectations. The company posted an adjusted loss per share of $0.24, which was better than the forecasted loss of $0.33, delivering a positive surprise of 27.27%. Additionally, revenue reached $1.8 billion, exceeding the anticipated $1.7 billion. Despite these positive earnings results, BNP Paribas Exane downgraded VF Corp. from Neutral to Underperform. The downgrade was accompanied by a lowered price target to $10.00 from $11.00. Concerns were raised about the slowing performance of The North Face and Timberland brands, with ongoing challenges for the Vans brand also noted. These developments highlight the mixed sentiments surrounding VF Corporation’s recent performance.

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