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NEWTON, Mass. - Informa TechTarget, Inc. (Nasdaq:TTGT), currently trading at $6.46 and maintaining a moderate debt level according to InvestingPro data, announced Tuesday a 41% expansion of its proprietary intent data and the launch of a new unified portal for B2B technology marketing.
The expansion adds 75 new digital communities and 2,000 additional topics to the company’s data taxonomy, with enhanced coverage in technology categories including Cybersecurity, AI, HR, and Virtual Reality. The company has also incorporated data from additional industries such as Utilities, Sustainability, Pharma/Biotech, Hospitality, and Finance. Despite recent challenges reflected in its 75% stock decline over the past year, analysts expect the company to return to profitability this year, according to InvestingPro forecasts.
The newly released Informa TechTarget Portal provides a single interface for accessing the company’s suite of intent data, audience insights, and marketing tools. The portal replaces the company’s previous Priority Engine solution, with current customers being transitioned to the new platform.
"Together with our expansion of intent data, our new Portal launch helps customers more easily and effectively understand their target audiences to identify, engage and convert more buyers," said Gary Nugent, CEO of Informa TechTarget, in a press release statement.
The portal integrates with major CRM, marketing automation, sales engagement, ABM, and lead management platforms. According to the company, it offers expanded audience reach across vertical industries, enhanced intent signal volume, and a unified experience for go-to-market teams.
This development follows the combination of Informa Tech and TechTarget’s digital properties in late 2024. The company was recently named an established leader in The Forrester Wave: Intent Data Providers for B2B, Q1 2025.
Informa TechTarget operates over 220 technology-specific websites and claims a first-party audience of over 50 million members.
In other recent news, TechTarget reported its second-quarter 2025 earnings, revealing a significant earnings per share (EPS) miss. The EPS came in at -$5.58, which was substantially below the expected $0.44, marking a negative surprise of 1368.18%. Despite this, the company managed to surpass revenue expectations by 93.92%. The earnings results were in line with TechTarget’s earlier pre-release issued with Informa Group’s first-half 2025 results. Needham has maintained its Buy rating on TechTarget and set a price target of $15.00, noting that while revenue exceeded their estimates, EBITDA fell short due to lower gross margins. These recent developments highlight the mixed performance of TechTarget in the second quarter.
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