Informa TechTarget expands intent data by 41%, launches new portal

Published 16/09/2025, 19:06
Informa TechTarget expands intent data by 41%, launches new portal

NEWTON, Mass. - Informa TechTarget, Inc. (Nasdaq:TTGT), currently trading at $6.46 and maintaining a moderate debt level according to InvestingPro data, announced Tuesday a 41% expansion of its proprietary intent data and the launch of a new unified portal for B2B technology marketing.

The expansion adds 75 new digital communities and 2,000 additional topics to the company’s data taxonomy, with enhanced coverage in technology categories including Cybersecurity, AI, HR, and Virtual Reality. The company has also incorporated data from additional industries such as Utilities, Sustainability, Pharma/Biotech, Hospitality, and Finance. Despite recent challenges reflected in its 75% stock decline over the past year, analysts expect the company to return to profitability this year, according to InvestingPro forecasts.

The newly released Informa TechTarget Portal provides a single interface for accessing the company’s suite of intent data, audience insights, and marketing tools. The portal replaces the company’s previous Priority Engine solution, with current customers being transitioned to the new platform.

"Together with our expansion of intent data, our new Portal launch helps customers more easily and effectively understand their target audiences to identify, engage and convert more buyers," said Gary Nugent, CEO of Informa TechTarget, in a press release statement.

The portal integrates with major CRM, marketing automation, sales engagement, ABM, and lead management platforms. According to the company, it offers expanded audience reach across vertical industries, enhanced intent signal volume, and a unified experience for go-to-market teams.

This development follows the combination of Informa Tech and TechTarget’s digital properties in late 2024. The company was recently named an established leader in The Forrester Wave: Intent Data Providers for B2B, Q1 2025.

Informa TechTarget operates over 220 technology-specific websites and claims a first-party audience of over 50 million members.

In other recent news, TechTarget reported its second-quarter 2025 earnings, revealing a significant earnings per share (EPS) miss. The EPS came in at -$5.58, which was substantially below the expected $0.44, marking a negative surprise of 1368.18%. Despite this, the company managed to surpass revenue expectations by 93.92%. The earnings results were in line with TechTarget’s earlier pre-release issued with Informa Group’s first-half 2025 results. Needham has maintained its Buy rating on TechTarget and set a price target of $15.00, noting that while revenue exceeded their estimates, EBITDA fell short due to lower gross margins. These recent developments highlight the mixed performance of TechTarget in the second quarter.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.