Inspirato to merge with Buyerlink in $326 million reverse deal

DENVER/SAN FRANCISCO - Inspirato Inc. (NASDAQ:ISPO), currently valued at $51.26 million in market capitalization, has signed a definitive agreement to combine with Buyerlink Inc. through a reverse merger valuing Buyerlink’s equity at approximately $326 million, according to a press release statement issued Thursday. According to InvestingPro data, the company’s stock has shown strong momentum with a 24.1% return year-to-date.

The combined entity will be renamed One Planet Platforms and is expected to generate approximately $350 million in revenue and $30 million in adjusted EBITDA in 2025. The company will continue trading on the Nasdaq Stock Exchange under a new ticker symbol that has yet to be announced.

Under the terms of the agreement, Buyerlink’s equity will be acquired through 90% common stock and 10% preferred stock, with shares valued at $3.61 per share. The preferred stock will carry a 7% accrued dividend and will be redeemable into cash or common stock. InvestingPro analysis reveals that Inspirato faces significant financial challenges, with a weak financial health score and substantial debt obligations. The company’s current ratio of 0.28 indicates potential liquidity concerns, which this merger might help address.

Payam Zamani, who currently serves as Chairman and CEO of Inspirato as well as Founder and CEO of Buyerlink, will lead the combined company as Chairman and CEO.

Buyerlink is owned by One Planet Group, which is Inspirato’s largest shareholder. Following the transaction, One Planet Group will become the majority shareholder of the combined public company.

The Inspirato brand will continue to operate as a luxury travel division within the new company structure. The transaction aims to integrate Buyerlink’s demand generation and marketplace capabilities with Inspirato’s luxury travel platform.

A Special Committee of Inspirato’s Board of Directors, comprised of independent directors, unanimously recommended approval of the transaction after receiving a fairness opinion from its financial advisor.

The transaction is expected to close in the third quarter of 2025, subject to regulatory approvals and stockholder approval from Inspirato shareholders. With revenue declining 16.42% in the last twelve months and an EBITDA of -$19.09 million, this strategic combination could provide needed operational synergies. For detailed analysis of Inspirato’s financial health and growth prospects, investors can access comprehensive research reports and additional financial metrics through InvestingPro, which covers over 1,400 US stocks with in-depth analysis and actionable insights.

Roth Capital Partners, LLC is serving as financial advisor to the Inspirato Special Committee, while DLA Piper LLP is providing legal advice. Davis Polk & Wardwell LLP is serving as legal advisor to Buyerlink.

In other recent news, Inspirato Incorporated reported a significant decline in revenue for the first quarter of 2025, with a decrease of 18% year-over-year, bringing total revenue to $66 million. Despite this downturn, the company achieved a record quarterly adjusted EBITDA of $5.6 million, suggesting successful cost management and operational improvements. Inspirato has set its full-year 2025 revenue guidance between $235 million and $255 million, with expectations for adjusted EBITDA ranging from break-even to $5 million. Additionally, the company renewed its partnership with Regal Wings, enhancing premium air travel services for its members without additional booking fees. This collaboration aims to offer seamless international travel experiences for Inspirato’s clientele. The company’s strategic focus includes operational efficiency and brand elevation, with ongoing investments in its digital platform and marketing efforts. Analysts have noted that Inspirato is in a transformative phase, with expectations of member base stabilization in the latter half of 2025. These developments reflect Inspirato’s efforts to navigate current challenges while positioning itself for future growth in the luxury travel market.

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