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Investing.com -- The latest report from Counterpoint Research reveals the top 10 best-selling smartphone models worldwide for the first quarter of 2025. The list, dominated by tech giants Apple (NASDAQ:AAPL) and Samsung (KS:005930), also contains some unexpected results.
The iPhone series has reclaimed the top spot for a Q1 period after a two-year hiatus, driven by the strong performance of the iPhone 16 in Japan and the Middle East and Africa (MEA).
The iPhone’s successful return to the top spot is attributed to improved economic conditions and revised subsidy regulations, which have favored Apple’s pricing strategy and ecosystem. These factors have enhanced the brand’s appeal in the Japanese market, according to Ibrahim Abbas.
The iPhone 16e also made a strong debut, securing the sixth place on the list of the world’s best-selling smartphones in March 2025. This was due to its notable technological advancements. However, the model’s higher price compared to the SE 2022 restricted its sales in some markets.
Despite a decline in Europe’s smartphone shipments for the first time in four quarters, Apple managed to increase its market share compared to Q1 2024. This was largely due to the launch of the iPhone 16e. Nonetheless, its relatively high price constrained sales in the region, as reported by Jan Stryjak.
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