JetBlue adds new Florida routes, enters Vero Beach market

Published 14/08/2025, 14:14
JetBlue adds new Florida routes, enters Vero Beach market

NEW YORK - JetBlue (NASDAQ:JBLU), the $1.86 billion market cap airline currently trading at $5.12 per share, will expand its route network with new destinations and additional flights in key leisure markets, according to a press release issued Thursday. InvestingPro analysis indicates the airline is currently fairly valued, though operating with significant debt challenges.

The airline will begin its first-ever service to Vero Beach, Florida and return to Daytona Beach, Florida with daily year-round flights from both Boston Logan International Airport and New York’s John F. Kennedy International Airport starting in December 2025. This expansion comes as the company faces financial headwinds, with InvestingPro data showing negative free cash flow and a concerning debt-to-equity ratio of 3.91.

The carrier will also launch new international routes connecting Tampa, Florida with Punta Cana, Dominican Republic, and Fort Lauderdale with Santiago de los Caballeros, Dominican Republic. Additionally, JetBlue will add seasonal service from Long Island MacArthur Airport to both Fort Myers and Tampa, Florida.

"Florida continues to be a place JetBlue’s unique combination of low fares and great service resonates," said Dave Jehn, JetBlue’s vice president of network planning and airline partnerships.

The Vero Beach and Daytona Beach services will commence on December 11 and December 4, 2025, respectively. The Tampa to Punta Cana route will begin December 18, while Fort Lauderdale to Santiago de los Caballeros will start December 13.

JetBlue is also strengthening its Boston focus city by increasing service to four Caribbean and Latin American destinations: St. Thomas, Liberia (Costa Rica), St. Maarten, and Nassau (Bahamas). Each route will operate daily flights starting December 18, 2025. The airline will also add second Saturday flights to Grand Cayman and Bridgetown, Barbados.

With these additions, JetBlue will offer the most flights from Boston to the Caribbean and Florida this winter, with nearly double the number of seats between Boston and Florida compared to previous service. Despite recent network growth, InvestingPro subscribers can access 11 additional key insights about JetBlue’s financial health and market position through the comprehensive Pro Research Report, helping investors make more informed decisions about the airline’s expansion strategy.

In other recent news, JetBlue Airways reported its second-quarter earnings for 2025, surpassing analyst expectations. The company achieved an earnings per share (EPS) of -$0.21, which was better than the projected -$0.33, marking a 36.36% surprise. Revenue also exceeded forecasts, coming in at $2.4 billion compared to the anticipated $2.29 billion. These results reflect positively on the airline’s financial performance. Additionally, JetBlue’s stock experienced an increase in pre-market trading following the announcement, indicating investor optimism. The recent earnings report highlights the company’s ability to outperform market expectations. This development is likely to attract attention from investors and analysts alike.

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