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FORT LAUDERDALE - JetBlue (NASDAQ:JBLU), the $1.58 billion market cap airline currently trading at $4.45 per share, announced an expansion of its operations at Fort Lauderdale-Hollywood International Airport (FLL) with the addition of four destinations and increased frequency on existing routes. According to InvestingPro analysis, while the airline operates with significant debt of $9.41 billion, it’s currently showing signs of being undervalued based on Fair Value metrics.
The airline will launch year-round, nonstop service from Fort Lauderdale to Atlanta, Austin, Norfolk, and Tampa in the coming months. JetBlue will also add daily flights to existing routes including Las Vegas, Los Angeles, Phoenix, Raleigh-Durham, and Richmond to meet growing demand.
Service to Norfolk and Tampa will begin December 4, while Atlanta service resumes December 4 and Austin flights return November 20. The additional daily flights to existing destinations will be phased in starting October 26.
The expansion follows JetBlue’s recently resumed twice-daily service to Philadelphia and daily service to Guayaquil, Ecuador, which began earlier this month.
JetBlue is also expanding its premium Mint service from Fort Lauderdale. This winter, every JetBlue flight between Fort Lauderdale and Las Vegas, Los Angeles, Phoenix, and San Francisco will offer Mint, featuring lie-flat seating. The airline will operate 13 daily Mint flights from Fort Lauderdale this winter, making it the only carrier offering domestic lie-flat service from the airport.
"Fort Lauderdale has long been a key market for JetBlue, and we’re excited to keep growing with the region," said Dave Jehn, JetBlue’s vice president of network planning and airline partnerships, in the press release.
By December, JetBlue will operate 95 daily departures to 37 destinations from Fort Lauderdale, up from the current average of 72 daily departures to 31 destinations. This expansion comes as the airline faces challenging market conditions, with InvestingPro data showing a 43.7% decline in stock price over the past six months. Investors can access detailed analysis and 8 additional key ProTips about JetBlue’s financial health through InvestingPro’s comprehensive research reports.
The airline noted that later this year, customers will gain additional connectivity through JetBlue’s new Blue Sky collaboration with United Airlines, allowing loyalty customers to earn and redeem points across both carriers’ networks. With JetBlue’s earnings report due on July 29, InvestingPro subscribers can access exclusive insights, including 10 analyst revisions for the upcoming period, along with detailed valuation metrics and growth forecasts available in the Pro Research Report.
In other recent news, JetBlue Airways has been in the spotlight with several notable developments. UBS has initiated coverage on JetBlue with a Sell rating, citing concerns over profitability and potential risks to third-quarter and full-year 2025 forecasts. The firm set a price target of $3.00, noting that JetBlue’s second-quarter guidance implied a revenue decline of 7.5% year-over-year. Meanwhile, JetBlue has introduced new features to enhance customer experience, including real-time baggage tracking and AirTag location sharing via its mobile app. In leadership changes, Stephanie Evans Greene has been appointed as the senior vice president of marketing and brand, tasked with overseeing various aspects of the company’s marketing and brand strategy. Additionally, JetBlue has expanded its Vacation Insider program to San Juan, offering customers complimentary airport transfers and access to local experts. Furthermore, a proposed partnership between JetBlue and United Airlines, known as "Blue Sky," has drawn criticism from U.S. Senator Richard Blumenthal over potential competition concerns. These developments highlight the dynamic changes and challenges JetBlue is currently navigating.
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