JetBlue expands Fort Lauderdale operations with new routes, more flights

Published 23/07/2025, 14:14
JetBlue expands Fort Lauderdale operations with new routes, more flights

FORT LAUDERDALE - JetBlue (NASDAQ:JBLU), the $1.58 billion market cap airline currently trading at $4.45 per share, announced an expansion of its operations at Fort Lauderdale-Hollywood International Airport (FLL) with the addition of four destinations and increased frequency on existing routes. According to InvestingPro analysis, while the airline operates with significant debt of $9.41 billion, it’s currently showing signs of being undervalued based on Fair Value metrics.

The airline will launch year-round, nonstop service from Fort Lauderdale to Atlanta, Austin, Norfolk, and Tampa in the coming months. JetBlue will also add daily flights to existing routes including Las Vegas, Los Angeles, Phoenix, Raleigh-Durham, and Richmond to meet growing demand.

Service to Norfolk and Tampa will begin December 4, while Atlanta service resumes December 4 and Austin flights return November 20. The additional daily flights to existing destinations will be phased in starting October 26.

The expansion follows JetBlue’s recently resumed twice-daily service to Philadelphia and daily service to Guayaquil, Ecuador, which began earlier this month.

JetBlue is also expanding its premium Mint service from Fort Lauderdale. This winter, every JetBlue flight between Fort Lauderdale and Las Vegas, Los Angeles, Phoenix, and San Francisco will offer Mint, featuring lie-flat seating. The airline will operate 13 daily Mint flights from Fort Lauderdale this winter, making it the only carrier offering domestic lie-flat service from the airport.

"Fort Lauderdale has long been a key market for JetBlue, and we’re excited to keep growing with the region," said Dave Jehn, JetBlue’s vice president of network planning and airline partnerships, in the press release.

By December, JetBlue will operate 95 daily departures to 37 destinations from Fort Lauderdale, up from the current average of 72 daily departures to 31 destinations. This expansion comes as the airline faces challenging market conditions, with InvestingPro data showing a 43.7% decline in stock price over the past six months. Investors can access detailed analysis and 8 additional key ProTips about JetBlue’s financial health through InvestingPro’s comprehensive research reports.

The airline noted that later this year, customers will gain additional connectivity through JetBlue’s new Blue Sky collaboration with United Airlines, allowing loyalty customers to earn and redeem points across both carriers’ networks. With JetBlue’s earnings report due on July 29, InvestingPro subscribers can access exclusive insights, including 10 analyst revisions for the upcoming period, along with detailed valuation metrics and growth forecasts available in the Pro Research Report.

In other recent news, JetBlue Airways has been in the spotlight with several notable developments. UBS has initiated coverage on JetBlue with a Sell rating, citing concerns over profitability and potential risks to third-quarter and full-year 2025 forecasts. The firm set a price target of $3.00, noting that JetBlue’s second-quarter guidance implied a revenue decline of 7.5% year-over-year. Meanwhile, JetBlue has introduced new features to enhance customer experience, including real-time baggage tracking and AirTag location sharing via its mobile app. In leadership changes, Stephanie Evans Greene has been appointed as the senior vice president of marketing and brand, tasked with overseeing various aspects of the company’s marketing and brand strategy. Additionally, JetBlue has expanded its Vacation Insider program to San Juan, offering customers complimentary airport transfers and access to local experts. Furthermore, a proposed partnership between JetBlue and United Airlines, known as "Blue Sky," has drawn criticism from U.S. Senator Richard Blumenthal over potential competition concerns. These developments highlight the dynamic changes and challenges JetBlue is currently navigating.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.