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FORT LAUDERDALE - JetBlue Airways (NASDAQ:JBLU), currently trading at $5.14 and showing strong momentum with a 54% rise from its 52-week low, announced a major expansion of its service at Fort Lauderdale-Hollywood International Airport (FLL), adding nine new routes and increasing frequency on nine existing destinations. The $1.87 billion market cap airline is making this move despite operating with significant debt and cash flow challenges, according to InvestingPro analysis.
Starting in November and December, the carrier will launch new nonstop service from Fort Lauderdale to destinations across the U.S., Latin America, and the Caribbean, including Cali, Colombia, which will be a new destination for the airline.
The expansion will bring JetBlue’s peak daily departures from Fort Lauderdale to 113, making it the airport’s largest carrier. By December, the airline will serve 46 nonstop destinations from FLL.
"By adding new routes and expanding service to top destinations, we’re giving travelers more opportunities to enjoy the comfort, quality service and value that sets JetBlue apart," said Dave Jehn, JetBlue’s vice president of network planning and airline partnerships, in a press release statement.
The new routes include service to Aruba, Cartagena, Grand Cayman, Liberia (Costa Rica), New Orleans, Pittsburgh, San Pedro Sula (Honduras), and St. Maarten, with the Cali route pending government operating authority.
JetBlue will also increase flight frequency to several destinations including Atlanta, Boston, Cancún, and San Juan, among others.
To support its growth, the airline plans to open a dedicated Mint base for inflight crewmembers in Fort Lauderdale in early 2026. Mint is JetBlue’s premium travel experience featuring lie-flat seats.
Mark E. Gale, FLL CEO/Director of Aviation, welcomed the expansion, noting it provides South Floridians with "more convenient and cost-effective ways to visit and enjoy these cities."
Since the beginning of the year, JetBlue has added 17 new routes from Fort Lauderdale. The latest expansion reflects the airline’s focus on building what it calls "the best East Coast leisure network" as part of its JetForward strategy. With analyst price targets ranging from $3 to $8 per share and six analysts recently revising earnings estimates upward, investors can access comprehensive analysis and Fair Value estimates through InvestingPro’s detailed research reports, available for over 1,400 US stocks.
In other recent news, JetBlue Airways has updated its third-quarter 2025 guidance with improved projections for revenue and expenses. The company highlighted strong demand throughout the summer, with momentum continuing into August and the Labor Day holiday, leading to robust bookings and better-than-expected revenue results. Despite this positive outlook, Goldman Sachs has maintained its Sell rating on JetBlue stock, with a price target of $3.50, citing the airline’s forecast of a 2.75% year-over-year decline in unit revenue. In contrast, TD Cowen has raised its price target for JetBlue to $5.00, reflecting the airline’s positive guidance revision and strong demand indicators. Additionally, JetBlue has completed its transition to an all-Airbus fleet, marking the end of nearly two decades of Embraer E190 service. The final E190 revenue flight was operated from New York’s JFK to Boston. Furthermore, JetBlue has become the first U.S. airline to implement the SkyBreathe MyFuelCoach app, aimed at optimizing fuel usage and reducing emissions. This move aligns with a broader industry effort to enhance fuel efficiency.
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