JetBlue names new VPs for Airport Experience, Loyalty

NEW YORK - JetBlue (NASDAQ:JBLU) has announced the appointment of Daniel Blake as Vice President Airports Experience and Edward Pouthier as Vice President Loyalty & Personalization. The airline, known for its customer-centric approach, is reinforcing its leadership team to enhance operational efficiency and customer loyalty.

Daniel Blake, with a tenure of 18 years at JetBlue, will oversee airport operations throughout the airline’s network, which spans over 100 destinations across the U.S., Canada, Latin America, Caribbean, and Europe. Blake, who most recently managed operations at Boston’s Logan International Airport and nine other New England airports, will report to Steve Olson, JetBlue’s Senior Vice President of System Operations and Airports. Olson highlighted Blake’s deep operational expertise and commitment to the company’s culture and customer service.

Edward Pouthier, appointed as Vice President Loyalty & Personalization, will focus on engaging with JetBlue’s most loyal customers through the TrueBlue loyalty program and its co-branded credit card portfolio. Pouthier, who joined JetBlue in 2022, previously held various commercial leadership roles at Delta Air Lines and has experience with Sabre Airline Solutions, the Star Alliance, and US Airways. Marty St. George, company president, expressed confidence in Pouthier’s ability to deepen customer connections and evolve the loyalty program.

Both Blake and Pouthier have expressed their commitment to enhancing JetBlue’s customer experience, with Blake focusing on reliability and service across all cities JetBlue serves, and Pouthier on creating rewarding experiences for loyal customers.

JetBlue, headquartered in New York, operates as a major carrier in several cities and offers flights to a wide range of destinations in the United States, Latin America, Caribbean, Canada, and Europe.

This leadership update is based on a press release statement from JetBlue.

In other recent news, JetBlue Airways Corporation has adjusted its capacity forecast for the first quarter of 2025, primarily due to weather-related disruptions and varying demand. The airline now anticipates a decrease in available seat miles by 4% to 5%, compared to the earlier projection of a 2% to 5% decline. Despite these challenges, JetBlue has maintained its operating revenue per available seat mile forecast, which is expected to range between -0.5% and +3.5% year-over-year. Additionally, the company reduced its capital expenditure forecast to approximately $215 million, significantly below the analyst consensus of $303.8 million. JetBlue has been focusing on operational reliability to mitigate disruption costs, particularly after facing increased weather-related disruptions in February 2025. CEO Robin Hayes mentioned the airline’s proactive measures, including targeted capacity reductions in March and April, to address these challenges. The company is also monitoring performance in April and May amid mixed macroeconomic indicators. JetBlue’s capacity adjustments are concentrated on off-peak day-of-week reductions, with trough period revenue in the first quarter underperforming due to demand fluctuations.

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