John Deere, Dovetail unveil women’s farmwear line

Published 02/04/2025, 17:18
John Deere, Dovetail unveil women’s farmwear line

MOLINE, Ill. - In an initiative to support the role of women in agriculture, Dovetail Workwear has partnered with John Deere (NYSE: DE) to launch a new line of apparel and gear tailored for female farmers. The collection, which became available today, focuses on the specific needs of women in the agricultural sector, combining functionality with comfort. John Deere, a prominent player in the machinery industry with a market capitalization of $128 billion, continues to demonstrate its commitment to inclusive agriculture while maintaining strong financial health according to InvestingPro data.

The John Deere x Dovetail Workwear range was created in close consultation with women who work in farming. The collection includes features such as stretchable, midweight fabrics and split hems for compatibility with farm boots, emphasizing fit, performance, and durability. This collaboration acknowledges the significant yet historically underrecognized contributions of women in agriculture, who currently make up 36% of all U.S. farmers and are key decision-makers on 56% of all farms.

Sara DeLuca, Co-founder and Director of Product Development at Dovetail, expressed excitement about the partnership, stating that the collection aims to empower women in the field and inspire future generations of female farmers. Lauren Willis, Global Director Brand Licensing at John Deere, highlighted that the collaboration arose from genuine conversations with women engaged in the demanding work of agriculture.

The capsule collection is available for purchase on DovetailWorkwear.com and its Canadian counterpart, marking a significant step toward inclusive workwear in the industry. Dovetail Workwear, established in 2018, has grown to be the largest exclusively women’s workwear brand in the northern hemisphere, offering products that blend performance with eco-conscious manufacturing. John Deere, with a history spanning nearly two centuries, continues to drive innovation across various sectors, including agriculture and construction.

The collaboration between these two brands is a testament to their shared commitment to recognizing and supporting the vital role women play in sustaining and advancing agricultural practices. This partnership is based on a press release statement.

In other recent news, Decisive Dividends Corporation reported a 5% increase in consolidated sales for the fourth quarter of 2024 compared to the previous year, with a 17% rise from the previous quarter. The company’s adjusted EBITDA also grew by 2% year-over-year. The full-year dividend payout ratio remained high at approximately 96%, but the company anticipates a decrease in this ratio in the coming quarters. Decisive Dividends plans to launch seven new products in 2025, targeting North America and Europe, and is optimistic about completing additional acquisitions in the same year. The agricultural sector’s recovery, particularly in the pork industry, has positively impacted the company’s outlook. Meanwhile, Microsoft Azure was discussed by a former director who highlighted the competitive landscape of cloud services, emphasizing Azure’s support for main workloads and development environments. The former director also noted skepticism about AI’s ability to drive main workloads independently, suggesting its value lies in enabling profitable workloads. These developments reflect Decisive Dividends’ and Microsoft’s ongoing strategic initiatives and market positioning.

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