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BURLINGTON, Mass. and FRISCO, Texas - Keurig Dr Pepper (NASDAQ: NASDAQ:KDP), a beverage giant with a market capitalization of $42.4 billion and impressive gross profit margins of 56%, has introduced a series of new flavors to its beverage lineup, headlined by the national launch of Dr Pepper Blackberry (TSX:BB). Available today, this addition marks the latest permanent flavor from the brand, blending the classic 23 flavors with blackberry. The new variety comes in response to growing consumer interest, with blackberry-flavored carbonated soft drinks (CSDs) witnessing significant sales growth over the past year. InvestingPro analysis shows the company maintains strong market positioning with annual revenue exceeding $15 billion.
The company’s innovation extends beyond Dr Pepper, as it also announced the arrival of 7UP Tropical, Snapple Peach Tea & Lemonade, Bai Simbu Strawberry, Bai Shala Coconut Strawberry, A&W Ice Cream Sundae, and RC Cola Zero Sugar. These flavors reflect Keurig Dr Pepper’s strategy to diversify its offerings with both permanent and limited-time options, including zero sugar variants to cater to health-conscious consumers.
7UP Tropical, featuring mango and peach flavors, will join the ranks of permanent flavors this February, while Snapple Peach Tea & Lemonade is set to launch in March. The Bai brand will see its new additions later this month, each supporting immune health with essential vitamins and sweetened with stevia. A&W Ice Cream Sundae, inspired by vanilla ice cream and fudge, will be a limited-time offering starting in August. RC Cola Zero Sugar, the sugar-free version of the iconic cola, expands to more retailers this February.
Keurig Dr Pepper’s 2025 flavor innovations build upon a successful previous year, which saw the viral success of Dr Pepper Creamy Coconut and Canada Dry Fruit Splash Cherry topping new CSD flavor launches. The company plans to continue introducing retailer exclusive and regional offerings from various brands throughout the year. According to InvestingPro data, analysts maintain a positive outlook on KDP’s growth prospects, with the stock currently appearing undervalued based on InvestingPro’s Fair Value analysis.
Keurig Dr Pepper, a North American beverage leader with a portfolio exceeding 125 brands, aims to meet diverse consumer needs while focusing on sustainability and community impact. The company’s revenue hovers around $15 billion annually, with a strong presence in soft drinks, coffee, tea, water, juice, and mixers. InvestingPro data reveals the company maintains a GOOD financial health score and offers a steady dividend yield of 2.94%, making it an interesting consideration for income-focused investors. For detailed analysis and additional insights, investors can access the comprehensive Pro Research Report, available exclusively on InvestingPro.
This expansion of flavors is based on a press release statement from Keurig Dr Pepper. For more information on these new products and updates on the company’s brands, visit KeurigDrPepper.com or follow them on Instagram (@keurigdrpepper).
In other recent news, Keurig Dr Pepper has seen a significant reshuffling of its executive team and strategic acquisitions, amid industry analysis and projections. The company announced the resignation of Andrew Archambault, the President of U.S. Refreshment Beverages, who will remain until January 31, 2025, to assist with the transition of his successor. Concurrently, Keurig Dr Pepper unveiled changes to its executive leadership team, including the appointment of Eric Gorli as President, U.S. Refreshment Beverages, and Sean Cronican as Chief Customer Officer.
Piper Sandler, in its beverage industry analysis, expressed caution for Keurig Dr Pepper due to rising coffee input costs and soft pricing momentum. The firm also initiated a Neutral rating on the company’s stock, despite recognizing the growth potential from its partnership with sports nutrition brand, Ghost.
Keurig Dr Pepper recently acquired a 60% stake in GHOST Lifestyle LLC, including Ghost Beverages, LLC, a move aimed at diversifying its product portfolio. These are recent developments, and as the company continues to adapt to evolving market trends and consumer preferences, industry stakeholders will be closely monitoring the implications of these changes.
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