Kontoor Brands announces leadership changes with expanded roles

GREENSBORO, N.C. - Kontoor Brands, Inc. (NYSE:KTB), a $3.4 billion market cap apparel company currently trading below its InvestingPro Fair Value, announced Tuesday that two executives will assume expanded roles on the company’s Executive Leadership Team, effective immediately. The company stands out with a perfect Piotroski Score of 9, indicating strong financial health.

Jenni Broyles has been appointed Executive Vice President, Chief Commercial Officer & Global Head of Brands, taking on leadership responsibility for all international and commercial operations for the Lee and Wrangler brands. Joseph Alkire will serve as Executive Vice President, Chief Financial Officer & Global Head of Operations, adding supply chain operations to his responsibilities.

Both executives will report directly to Scott Baxter, Kontoor’s President, Chief Executive Officer and Chairman.

The company also announced that Tom Waldron, Executive Vice President and Chief Operating Officer, will exit the company after a transition period ending September 30.

The Helly Hansen business, which is part of Kontoor’s brand portfolio alongside Wrangler and Lee, will continue to report directly to Baxter.

"Jenni and Joe have earned these expanded roles through proven performance and strategic leadership," Baxter said in a press release statement.

Kontoor Brands, headquartered in Greensboro, North Carolina, manages a portfolio of lifestyle, outdoor and workwear brands including Wrangler, Lee and Helly Hansen.

In other recent news, Kontoor Brands has completed the acquisition of Helly Hansen, a move expected to diversify its portfolio and enhance its presence in the outdoor and workwear markets. The acquisition is anticipated to positively impact Kontoor’s revenue, adjusted earnings per share, and cash flow for the fiscal year 2025. Goldman Sachs has reinstated coverage on Kontoor Brands with a Buy rating and an $85 price target, citing the Helly Hansen acquisition as a significant strategic move. Stifel, however, maintained a Hold rating with a $72 price target, noting the acquisition’s potential to shift Kontoor’s focus towards higher-growth markets in the outdoor sector.

In another development, Wells Fargo reiterated its Overweight rating on Kontoor Brands, maintaining a $90 price target despite expecting a reduction in the company’s full-year earnings guidance due to tariff pressures. The firm anticipates Kontoor to adjust its fiscal year earnings per share guidance to approximately $5.20-$5.30, down from the previous $5.40-$5.50 range. Meanwhile, Wrangler has partnered with Genesco in a multi-year licensing agreement to design, source, and market footwear under the Wrangler brand, with the first collection set to launch in Fall 2026. This partnership aims to expand Wrangler’s presence in the footwear market while enhancing Genesco’s portfolio of licensed brands.

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