Krispy Kreme stock hits 52-week low at $4.26 amid sharp decline

Published 04/04/2025, 16:06
Krispy Kreme stock hits 52-week low at $4.26 amid sharp decline

In a challenging year for the sweet treat maker, Krispy Kreme ’s stock (NASDAQ:DNUT) has crumbled to a 52-week low, touching down at $4.26. With a market capitalization of $716 million and a current dividend yield of 3.13%, InvestingPro analysis suggests the stock is trading in oversold territory. This latest price level reflects a stark downturn for the company, which has seen its shares plummet by a staggering 72.8% over the past year. Investors have been digesting a series of less-than-sweet quarterly reports, leading to a sour sentiment in the market for DNUT’s stock. According to InvestingPro’s Fair Value analysis, the stock appears slightly undervalued at current levels, despite operating with a significant debt burden. The company, famous for its glazed doughnuts, is now facing the heat as it attempts to stabilize and improve its financial performance in the face of stiff competition and changing consumer tastes. InvestingPro subscribers can access 13 additional ProTips and a comprehensive research report for deeper insights into DNUT’s financial health and future prospects.

In other recent news, Krispy Kreme has announced its expansion into Brazil, with the opening of its first store in São Paulo through a joint venture with AmPm, Brazil’s largest convenience store chain. This move is part of the company’s international franchise strategy and is expected to create around 100 direct jobs. In financial updates, JPMorgan has adjusted its price target for Krispy Kreme shares to $8.00, maintaining an Overweight rating, while Morgan Stanley (NYSE:MS) downgraded the stock to Underweight with a new price target of $6.00, citing execution challenges and recent guidance falling short of expectations. Truist Securities also revised its price target to $12 but retained a Buy rating, highlighting the company’s ongoing expansion plans, including partnerships with major retailers like McDonald’s (NYSE:MCD) and Walmart (NYSE:WMT).

Additionally, Krispy Kreme has appointed Nicola J. Steele as the new Chief Operating Officer. Steele, who has been with the company since 2006, previously held leadership roles within Krispy Kreme’s subsidiaries in Australia and New Zealand. Her appointment is part of the company’s focus on leadership development and internal promotion. In other operational news, Krispy Kreme faced a cybersecurity incident that disrupted business operations, though analysts remain concerned about broader demand indicators and strategy execution. Despite these challenges, the company projects an organic sales growth of 5-7% for fiscal year 2025, as it continues to expand its retail presence.

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