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CELEBRATION, FL - La Rosa Holdings Corp. (NASDAQ: LRHC), a real estate brokerage generating $73.87M in revenue over the last twelve months, has entered into a non-binding Letter of Intent with MiiX Financial Holdings Trust to implement MiiX’s residential financing solutions across La Rosa’s network of approximately 2,900 agents, according to a press release statement issued Thursday. According to InvestingPro data, the company faces significant financial challenges with a weak gross profit margin of 8.57%.
The proposed strategic alliance would make La Rosa the exclusive real estate partner for MiiX’s financing technology platform, which aims to eliminate traditional credit requirements for homebuyers. The companies intend to integrate MiiX’s products directly into La Rosa’s agent workflows and property listings. This partnership comes as La Rosa’s stock has experienced significant volatility, with InvestingPro analysis showing an 83% decline in share price over the past year.
Under the preliminary agreement, all La Rosa listings would feature access to MiiX’s financing solutions, which the companies claim could increase access to homeownership and accelerate real estate transactions.
"We believe that once finalized, this alliance will represent a major step forward in our mission to redefine the real estate experience for our agents and clients," said Joe La Rosa, CEO of La Rosa.
The creation of the strategic alliance remains subject to execution of definitive agreements, corporate approvals, customary closing conditions, and regulatory approvals. There is no guarantee that a final agreement will be reached or that the described transactions will be completed.
La Rosa Holdings operates 26 corporate-owned brokerage offices across six states and Puerto Rico, along with six franchised offices and three affiliated brokerage locations. The company offers agents flexible compensation options, including a revenue-sharing model or a fee-based structure with 100% commission. With a current market capitalization of just $8 million, InvestingPro analysis reveals 14 additional key insights about the company’s financial health and market position, available to subscribers.
In other recent news, La Rosa Holdings Corp. has received a notice from the Nasdaq Stock Market for non-compliance due to negative stockholders’ equity, reporting a deficit of $(83,377,044) as of March 31, 2025. The company has until July 14, 2025, to submit a compliance plan, which, if accepted, could extend their deadline by up to 180 days. Additionally, La Rosa Holdings faced a delinquency notice from Nasdaq for the late filing of its quarterly report for the same period, requiring a compliance plan submission by July 21, 2025. The company is working to file the overdue report and regain compliance soon.
In a separate development, La Rosa Holdings announced a change in its independent registered accounting firm, with CBIZ CPAs replacing Marcum LLP, following Marcum’s resignation. Marcum’s previous reports did not contain adverse opinions but highlighted substantial doubt about the company’s ability to continue as a going concern. Furthermore, La Rosa Holdings introduced LR Agent Advance LLC, a new subsidiary offering commission advances to its real estate agents, aimed at enhancing financial flexibility and generating additional revenue. CEO Joe La Rosa expressed optimism about this initiative, aligning it with the company’s goal of reaching $100 million in revenue by the end of 2025.
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