LaCroix sparkling water partners with Dallas Wings WNBA team

FORT LAUDERDALE - National Beverage Corp. (NASDAQ:FIZZ), a $4.15 billion beverage company with annual revenues of $1.2 billion, announced Friday that its LaCroix sparkling water brand has formed a partnership with the Dallas Wings of the Women’s National Basketball Association (WNBA). According to InvestingPro analysis, the company maintains strong financial health with excellent profitability metrics.

The agreement includes LaCroix branding on Wings warm-up jackets and shooting shirts, rotational signage, game-night sampling events, and participation in the Dallas Wings Youth Basketball Program.

Dallas represents a strategic market for the beverage company as the fourth largest metropolitan area in the United States with significant growth potential, according to a company press release. The expansion aligns with National Beverage’s solid financial position, maintaining a healthy current ratio of 2.9 and a remarkable 37% return on equity.

"LaCroix is the perfect partner for this young and vibrant team that is dedicated to supporting local community and youth," a LaCroix spokesperson stated.

Greg Bibb, CEO and Managing Partner of the Dallas Wings, noted that the partnership aligns with the team’s expansion goals, saying, "Their bold, recognizable brand mirrors the energy of our team and fans."

The Wings feature rookie Paige Bueckers, who was recently selected as an All-Star starter in her first season.

This partnership adds to LaCroix’s existing sponsorship portfolio, which includes various women’s professional soccer and basketball teams, as well as men’s professional soccer and hockey teams. InvestingPro subscribers can access additional insights and metrics about FIZZ’s growth strategy and market performance, with 8 more exclusive ProTips available.

In other recent news, National Beverage Corp. reported better-than-expected fourth-quarter results, with earnings per share reaching $0.48, surpassing analyst estimates of $0.47. The company’s revenue hit a record $314 million, exceeding the consensus estimate of $304.75 million, marking a 5.5% increase from the previous year. Net income rose to $44.8 million, with operating income jumping 8.6% to $57.5 million. For the full fiscal year, earnings per share increased to $2.00 from $1.89, and annual revenue slightly rose to $1.2 billion. UBS raised its price target for National Beverage to $45.00 from $42.00, although it maintained a Sell rating due to concerns about the company’s revenue and profit trajectory over the next 12-18 months. UBS noted that the quarterly results were better than anticipated, with solid volume performance in the current quarter. National Beverage highlighted its summer marketing campaigns and new product innovations as key drivers of brand awareness and growth. The company expressed optimism for its innovative brands despite challenging market conditions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.