Laird Superfood launches protein instant latte with plant-based blend

Published 11/06/2025, 14:22
Laird Superfood launches protein instant latte with plant-based blend

NEW YORK - Laird Superfood, Inc. (NYSE: LSF), a health food company with a market capitalization of $71 million and impressive revenue growth of 25% over the last twelve months, introduced a new protein instant latte powder containing 10 grams of plant-based protein per serving, the company announced in a press release Wednesday.

The product combines pea, hemp and pumpkin seed protein with instant coffee, mushroom extracts, and naturally occurring MCTs from coconut. Each serving also contains Aquamin, described as a mineral sea algae complex with calcium and trace minerals.

The company is marketing the powder as a convenient alternative to coffee shop beverages, with each serving costing approximately $3 when prepared at home.

"Consumers are looking for cleaner, smarter ways to incorporate protein into their daily routines," said Jason Vieth, CEO of Laird Superfood, in the statement.

The product is available for $19 per package containing six servings. It can currently be purchased through the company’s website and at Sprouts Farmers Market locations nationwide, with Amazon availability planned for a later date.

Founded in 2015 by surfer Laird Hamilton, Laird Superfood produces minimally processed food products including creamers, coffees, and other items marketed for active lifestyles.

The new protein latte powder joins the company’s existing product line, which includes a previously launched plant-based protein coffee creamer.

In other recent news, Laird Superfood Inc. reported its first-quarter 2025 financial results, surpassing earnings expectations with an EPS of -$0.02, compared to the forecasted -$0.04. The company experienced an 18% increase in revenue year-over-year, totaling $11.7 million, although this fell short of the anticipated $12.2 million. Laird Superfood’s adjusted EBITDA turned positive, reaching $400,000, a significant improvement from the previous year’s negative $800,000. The company also reported a narrowed net loss of $200,000, down from $1 million in Q1 2024.

Laird Superfood’s strategic initiatives, such as expanding product lines and enhancing its direct-to-consumer platform, contributed to a gross margin improvement of 41.9%, up 1.9% from the previous year. The company reaffirmed its full-year net sales projection of $52-54 million, expecting a growth rate of 20-25%. Analysts have noted the company’s strong performance in new product lines and marketplace expansion, which has driven positive investor sentiment.

Additionally, Laird Superfood has been focusing on mitigating potential supply chain disruptions and inflationary pressures that could impact raw material costs. The company continues to invest in inventory to support growth, aiming for breakeven adjusted EBITDA for the full year. These developments reflect Laird Superfood’s ongoing efforts to enhance operational performance and strategic product expansions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.