Life Time introduces new multivitamin and greens powder

Published 24/03/2025, 20:38
Life Time introduces new multivitamin and greens powder

CHANHASSEN, Minn. - Life Time Inc. (NYSE:LTH), a fitness company with a market capitalization of $6.68 billion and impressive revenue growth of 18.24% in the last twelve months, has expanded its proprietary LTH supplement line with the introduction of NOURISH, a drinkable multivitamin and greens powder. The product, which claims to contain 23 essential vitamins and minerals, was developed by the company’s in-house team, including registered dietitians. NOURISH is designed to support various aspects of health, including energy levels, immune function, mental focus, and gut health.

One of the key selling points of NOURISH is its composition, which includes probiotics, digestive enzymes, choline, and a blend of specialized ingredients such as Peak O2 Mushroom, Sensoril® ashwagandha, CoQ10, and AstaReal® astaxanthin. The product is marketed as a comprehensive nutritional supplement that provides a higher concentration of key nutrients than some competing brands.

As the global market for greens powders is expected to grow to $991 million by 2031, Life Time emphasizes the third-party testing of its products to ensure potency, safety, and efficacy. The company’s aim is to offer consumers a transparent and science-backed option in a crowded and often confusing market. According to InvestingPro data, Life Time’s stock has delivered an impressive 104.88% return over the past year, currently trading near its 52-week high of $33.64, though analysis suggests the stock may be overvalued at current levels.

NOURISH is now available for purchase through the Life Time Shop and on Amazon. Additionally, a selection of LTH supplements has been made available on the LTH Tik Tok shop, with plans to add more products in the future.

This launch is part of a broader initiative by Life Time to bolster its relaunched LTH supplement line, which includes more than 50 products. The company has announced plans to continue introducing new items throughout 2025, such as (Re)FUEL collagen protein bars and DREAM multivitamin magnesium sleep support powder.

Life Time operates over 175 athletic country clubs in North America and offers a variety of health and wellness services. The company has been recognized as a Great Place to Work® and continues to focus on providing products and services that support a healthy lifestyle. With analyst price targets ranging from $28 to $45 and a "Buy" consensus recommendation, InvestingPro subscribers can access 12 additional key insights and a comprehensive Pro Research Report that provides deep-dive analysis of the company’s financial health and growth prospects.

This article is based on a press release statement.

In other recent news, Life Time Group Holdings Inc. has announced the availability of its LTH-branded supplements on Amazon, aiming to increase accessibility to its products. The company’s supplements, developed by registered dietitians and personal trainers, include protein powders and omega-3 fish oils, and are known for rigorous testing and high-quality standards. In financial developments, Mizuho Securities raised Life Time’s stock price target to $41, maintaining an Outperform rating, citing strong fourth-quarter performance and a positive outlook for fiscal year 2025. Similarly, Craig-Hallum increased its price target to $45, driven by Life Time’s revised EBITDA guidance for 2025 and strong fourth-quarter results. Guggenheim also raised its target to $36, maintaining a Buy rating and highlighting significant revenue and earnings growth of 19% and 28%, respectively. Additionally, Life Time announced a $699.2 million secondary stock offering, with proceeds going to selling stockholders. The offering will be managed by J.P. Morgan and BofA Securities and is scheduled to close in March 2025.

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