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SALT LAKE CITY - LifeVantage Corporation (NASDAQ:LFVN), known for its health and wellness products, has expanded its Evolve Compensation Plan and LV360 initiatives to new markets in Asia. The company announced on Monday that the Philippines, Taiwan, Hong Kong, and Singapore are now part of its direct sales network, effective March 1, 2025. The expansion comes as LifeVantage demonstrates strong financial performance, with InvestingPro data showing impressive gross margins of nearly 80% and projected sales growth of 20% for the current year.
The Evolve Compensation Plan aims to provide LifeVantage Consultants with various income opportunities through business building and product sales. It includes early income bonuses, performance, and mentorship rewards, designed to support growth at every stage of their business.
Steve Fife, President and CEO of LifeVantage, emphasized the plan’s alignment with the company’s vision for the direct sales industry’s future. According to Fife, the initiative equips consultants with vital tools to succeed in today’s market and is a response to the evolving consumer and gig economy trends.
The expansion follows the successful implementation of LV360 in Canada, Mexico, and Europe in February 2025, and in the US, Australia, New Zealand, and Japan in March 2023. LifeVantage believes that these steps will help consultants thrive and attract a broader customer base seeking flexible income opportunities.
LifeVantage, founded in 2003 and headquartered in Lehi, Utah, specializes in nutrigenomics—a field focused on how nutrition and naturally occurring compounds can activate genes for better health. Their product range includes the Protandim® family, TrueScience® Liquid Collagen, MindBody GLP-1 System™, and other health-supporting supplements, as well as pet supplements and nootropic energy drinks.
The company’s growth strategy includes empowering independent consultants to market and sell products while offering entrepreneurial opportunities. This latest expansion into Asian markets is part of LifeVantage’s ongoing effort to innovate and stay ahead in the competitive direct selling landscape.
The information in this article is based on a press release statement from LifeVantage Corporation.
In other recent news, LifeVantage Corporation announced its second-quarter financial results for fiscal year 2024, surpassing analysts’ expectations. The company reported earnings per share of $0.22, significantly higher than the forecasted $0.14, and revenue of $67.8 million, exceeding the anticipated $51.9 million. Despite these positive earnings, LifeVantage’s stock experienced a notable decline in after-hours trading. Additionally, the company raised its full-year revenue guidance to a range of $235 million to $245 million, indicating confidence in continued growth. The launch of the MINDBODY GLP-1 system contributed to the revenue increase, with initial sales showing strong demand. Analysts from firms like Lake Street Capital Markets and Craig Hallum Capital Group have been actively engaging with the company’s leadership to understand the impact of recent developments. LifeVantage’s strategic focus includes expanding internationally, with plans to launch the MINDBODY system in new markets. The company also emphasized maintaining a balanced capital allocation strategy to drive shareholder value.
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