Marriott Vacations stock hits 52-week low at $66.92 amid market challenges

Published 12/03/2025, 14:58
Marriott Vacations stock hits 52-week low at $66.92 amid market challenges

Marriott Vacations Worldwide Corp (NYSE:VAC) stock has touched a 52-week low, dipping to $66.92, as the company faces a challenging market environment. According to InvestingPro data, the company currently trades at an attractive P/E ratio of 11.15x while offering a substantial 4.67% dividend yield, with a track record of maintaining dividend payments for 12 consecutive years. This latest price level reflects a significant downturn from previous periods, with the stock experiencing a substantial 1-year change, plummeting by -30.72%. Investors are closely monitoring the stock as it navigates through the current economic headwinds, which have impacted the broader travel and leisure sector. The 52-week low serves as a critical indicator for the company’s performance and investor sentiment over the past year. InvestingPro analysis indicates the stock is currently undervalued, with technical indicators suggesting oversold conditions. For deeper insights and access to 10 additional ProTips for VAC, explore the comprehensive Pro Research Report available on InvestingPro.

In other recent news, Marriott Vacations Worldwide exceeded expectations for its fourth-quarter 2024 earnings, reporting an earnings per share of $1.86 against a forecast of $1.61 and revenue of $1.33 billion, surpassing the anticipated $1.24 billion. The company’s contract sales grew by 7% year-over-year, with a notable 9% increase in sales to first-time buyers, despite a slight 1% decrease in adjusted EBITDA to $185 million. Marriott Vacations has also set its initial guidance for 2024, projecting a 4% growth in contract sales and announcing plans for a new resort in Waikiki and a Marriott Vacation Club in Thailand. Analyst firms have weighed in on these developments, with Citizens JMP maintaining a Market Outperform rating and a $115 price target, highlighting the company’s strong adjusted EBITDA performance and potential growth from EBITDA enhancement initiatives. Barclays (LON:BARC) reiterated its Overweight rating with a $97 price target, citing positive trends and business modernization efforts, but noted challenges in the company’s credibility and macroeconomic concerns. Meanwhile, Mizuho (NYSE:MFG) Securities adjusted its price target to $112 from $120, maintaining an Outperform rating despite acknowledging unexpected year-over-year challenges impacting the company’s financial guidance. These recent developments highlight both the opportunities and challenges facing Marriott Vacations as it navigates market conditions and seeks to capitalize on growth initiatives.

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