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EL SEGUNDO, Calif. - Mattel, Inc. (NASDAQ: MAT), a toy manufacturer with a market capitalization of $5 billion and strong financial health according to InvestingPro, and World Wrestling Entertainment (WWE), under TKO Group Holdings (NYSE: TKO), have announced the extension of their global licensing agreement, enabling Mattel to continue creating a broad array of WWE-themed toys. The partnership, which dates back to 2010, has seen Mattel’s WWE action figures become a staple in the U.S. market and beyond, with availability in over 50 international markets.
The extended agreement aligns with WWE’s strategic international growth, particularly highlighted by its recent collaboration with Netflix. WWE programming, including Monday Night Raw, debuted on the streaming platform in January 2025 and has since expanded its reach to numerous global markets.
Mattel’s WWE action figures have consistently performed well in the U.S., ranking within the top properties in their category. The WWE Main Event Action Figure Series stands out as the longest-running continuous action figure series in history.
Josh Silverman, Chief Franchise Officer at Mattel, expressed the company’s dedication to delivering high-quality, authentic products that resonate with WWE’s energetic and unique character base. Alex Varga, Co-Head of Revenue at WWE, emphasized the importance of the Mattel partnership in WWE’s consumer products strategy, noting its 15-year history and the value it brings to WWE fans worldwide. Investors should note that Mattel’s next earnings report is scheduled for April 23, 2025. For detailed financial analysis and additional insights, access the comprehensive Pro Research Report available on InvestingPro.
The current range of Mattel’s WWE products is available through shop.mattel.com and selected retailers globally.
Mattel, recognized as a leading toy and family entertainment company, owns and licenses one of the world’s most iconic brand portfolios. The company, which generated revenue of $5.4 billion in the last twelve months, maintains a moderate debt level and operates with strong liquidity. The company is committed to engaging consumers through its franchise brands and a variety of entertainment offerings.
WWE, known as a premier sports entertainment provider, delivers original content year-round to a vast audience through multiple platforms, including television, digital media, and live events. Its family-friendly programming reaches over 1 billion households across the globe in various languages.
This multi-year extension of the Mattel-WWE partnership is based on a press release statement and reflects the companies’ ongoing commitment to delivering products that appeal to WWE’s diverse and expansive fan base.
In other recent news, Mattel has announced a renewal of its multi-year global licensing agreement with Disney, allowing the company to continue producing Toy Story-themed products. This agreement coincides with the upcoming release of Toy Story 5 in 2026 and includes a wide range of toys and games. Additionally, Mattel has secured a global licensing agreement with Warner Bros. Discovery to create products inspired by DC characters starting in the second half of 2026.
On the financial front, Mattel’s recent performance has led to several analyst upgrades. UBS has raised its price target for Mattel to $29, citing a strong fourth-quarter earnings report and favorable guidance for 2025. DA Davidson also increased its price target to $30, highlighting a 3% increase in sales and a 10% growth in operating profit for 2024. CFRA upgraded Mattel’s stock rating to Buy, with a new price target of $26, reflecting confidence in Mattel’s growth prospects and a planned $600 million share buyback program.
These developments underscore Mattel’s strategic moves to strengthen its position in the toy industry through key partnerships and financial performance.
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