MediaAlpha promotes Amy Yeh to chief technology officer

LOS ANGELES - Insurance marketing technology platform MediaAlpha, Inc. (NYSE:MAX), a $729 million market cap company currently trading at $10.81, announced Monday the promotion of Amy Yeh to Chief Technology Officer, effective immediately. According to InvestingPro analysis, the company maintains strong financial health with robust liquidity metrics.

Yeh, who joined MediaAlpha in 2015 and most recently served as SVP of Technology, replaces company co-founder Eugene Nonko as part of a previously announced leadership transition. Nonko will remain on the company’s board of directors while taking on a newly created role of Chief Architect.

In her new position, Yeh will oversee all aspects of technology strategy and execution at the company, which operates a programmatic customer acquisition platform for the insurance industry.

"Amy has been a force multiplier across every dimension of our engineering team," said Steve Yi, MediaAlpha Co-Founder and CEO in the press release.

During her nearly decade-long tenure at MediaAlpha, Yeh has helped scale the company’s engineering organization and technology infrastructure while focusing on product innovation and platform reliability.

Nonko, who co-founded MediaAlpha in 2011 and has served as its CTO since inception, will now focus on long-range technical vision, architectural initiatives, and the company’s innovation roadmap in his new role.

MediaAlpha describes itself as the insurance industry’s leading programmatic customer acquisition platform, connecting insurance carriers with online shoppers. According to the company statement, MediaAlpha generated nearly 119 million consumer referrals in 2024 and its technology powered $1.5 billion in advertising spend last year. For deeper insights into MediaAlpha’s valuation and growth prospects, including 10+ additional ProTips and comprehensive financial analysis, visit InvestingPro.

In other recent news, MediaAlpha, Inc. reported record-breaking first quarter 2025 financial results, exceeding expectations with a significant revenue increase of 109% year-over-year to $264.3 million. The company’s transaction value also saw a remarkable 116% rise year-over-year, reaching $473.1 million, largely driven by a 200% surge in its property and casualty segment. Despite these impressive figures, MediaAlpha reported a net loss of $2.3 million for the quarter, compared to a $1.5 million loss in the same period last year. However, adjusted EBITDA more than doubled to $29.4 million, showing strong operational performance. Looking ahead, the company projects second quarter transaction value between $470 million and $495 million and expects revenue between $235 million and $255 million. Additionally, MediaAlpha anticipates adjusted EBITDA to be between $25 million and $27 million, reflecting a 39% year-over-year increase at the midpoint. In other developments, shareholders approved several key proposals at the company’s Annual Meeting, including the election of directors and the appointment of PricewaterhouseCoopers LLP as the independent registered public accounting firm for 2025. These recent developments underscore MediaAlpha’s ongoing momentum in its core business areas.

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