MicroStrategy completes rebrand to Strategy Inc, maintains ticker symbols

Published 14/08/2025, 14:08
MicroStrategy completes rebrand to Strategy Inc, maintains ticker symbols

TYSONS CORNER, Va. - MicroStrategy Incorporated has officially changed its legal name to Strategy Inc, effective August 11, 2025, completing the rebranding initiative that was first announced on February 5, 2025. The company, which describes itself as the world’s first Bitcoin Treasury Company and largest corporate holder of bitcoin, will continue to trade its securities on the Nasdaq Global Select Market under the same ticker symbols. According to InvestingPro data, the company’s stock has delivered an impressive 36.6% return year-to-date, despite its characteristically high volatility.

The company’s Class A common stock will remain under MSTR, while its various preferred stock series will continue trading as STRK, STRF, STRD, and STRC. According to the company statement, CUSIP numbers for all securities remain unchanged, and the name change does not affect the corporate structure. Currently trading at $107, analysts maintain a bullish outlook with a price target of $140. InvestingPro analysis reveals over 10 additional investment tips for Strategy Inc subscribers.

Strategy Inc maintains its dual focus on being a Bitcoin Treasury Company and providing AI-powered enterprise analytics software. The firm uses proceeds from equity and debt financings, as well as operational cash flows, to accumulate Bitcoin as its primary treasury reserve asset.

The company offers investors various degrees of economic exposure to Bitcoin through different securities, including equity and fixed-income instruments, while continuing its enterprise analytics software business.

This information is based on a press release statement issued by Strategy Inc.

In other recent news, Strategy completed a significant financial milestone by closing its initial public offering, raising approximately $2.521 billion. The company used the majority of the net proceeds, around $2.474 billion, to purchase 21,021 bitcoins, enhancing its total bitcoin holdings to approximately 628,791 bitcoins. This acquisition was made at an average price of $117,256 per bitcoin, according to the company’s press release. Meanwhile, Bitcoin experienced a notable surge, surpassing $118,000 for the first time, which positively impacted cryptocurrency-exposed stocks. However, the cryptocurrency market faced challenges as Moody’s downgraded the U.S. credit rating, leading to a decline in cryptocurrency-related stocks. Companies such as Coinbase, MicroStrategy, Hive Digital, Hut 8, Bitfarms, Cipher Mining, Bit Digital, and Riot Platforms all experienced decreases in their stock prices. This reflects the broader market’s response to increased risk aversion following the credit rating downgrade. These developments highlight the volatility and interconnected nature of cryptocurrency markets and related stocks.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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