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AIRPORT CITY, Israel - MySize, Inc. (NASDAQ: MYSZ), an innovator in AI-driven sizing technology for the fashion industry generating $6.75 million in revenue over the last twelve months, has announced the appointment of Borja Cembrero Saralegui as its new Chief Growth Officer (CGO). According to InvestingPro analysis, the company appears undervalued at current levels, though it faces challenges with rapid cash burn. Saralegui, co-founder and former CEO of Naiz Fit, is expected to leverage his experience in fashion-tech to lead MySize’s international expansion and drive the company’s strategy in sustainable innovation.
Saralegui’s track record includes the successful scaling of Naiz Fit’s AI-powered sizing solution in over 18 countries and partnerships with global brands, which contributed to reduced return rates and enhanced personalized shopping experiences. His new role will involve spearheading growth strategies, exploring M&A opportunities, and reinforcing MySize’s position in AI-powered retail solutions.
The company’s founder and CEO, Ronen Luzon, expressed confidence in Saralegui’s ability to deliver strategic growth and create value for shareholders. Saralegui’s appointment comes at a time when MySize is introducing new technologies in the market, such as virtual try-on and size personalization, and expanding into the circular fashion sector with the acquisition of Percentil, a second-hand fashion marketplace.
Saralegui will also play a key role in the development of growth initiatives within MySize’s SaaS portfolio and digital retail platforms. He aims to build on the company’s technological foundation to scale its impact on a global scale.
MySize, known for its MySizeID and Naiz Fit solutions, assists retailers in improving fit accuracy, reducing returns, and enhancing the customer experience both online and offline. The company’s recent innovations and strategic moves indicate a commitment to evolving with market demands and consumer preferences in the fashion industry.
This strategic appointment is based on a press release statement from MySize, Inc. and reflects the company’s ongoing efforts to strengthen its leadership team and accelerate growth in the AI-powered retail solutions market. While the company faces profitability challenges with an EBITDA of -$3.03 million, InvestingPro data reveals 12 additional key insights about MySize’s financial health and market position. Subscribers can access detailed analysis, Fair Value estimates, and comprehensive financial metrics to make informed investment decisions.
In other recent news, MySize, Inc. has announced the acquisition of key assets from Percentil, a second-hand fashion marketplace, for approximately $679,000. This move is part of MySize’s strategy to expand its re-commerce offerings and is expected to enhance its revenue by $1.5 million in the latter half of 2025. The company is also launching a B2B resale solution called ’Circularity as a Service,’ which aligns with new EU regulations requiring formal reuse plans for garments. Additionally, MySize has reported an 18% year-over-year revenue growth in 2024 and a 37% reduction in net loss, driven by strategic mergers and acquisitions, including the integration of Orgad and Naiz Fit. The company has doubled its cash reserves and is focusing on geographic expansion, particularly in European markets. In another development, Roy Golan has joined the MySize Board of Directors, bringing over 20 years of financial leadership experience to support the company’s growth strategy. Golan’s expertise in IPOs, fundraising, and M&A activities is expected to bolster MySize’s strategic execution. CEO Ronen Luzon expressed confidence in the company’s direction, emphasizing sustainable and profitable growth.
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