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NEW YORK - Nexstar Media Group, Inc. (NASDAQ:NXST), a media company currently trading near its 52-week high with a market capitalization of $5.4 billion, has promoted Dan Lanzano to President of National Advertising Sales, effective immediately, the company announced Thursday.
In this newly created position, Lanzano will lead all aspects of Nexstar’s national advertising efforts, including sales teams representing network assets across CW Sports, CW Entertainment, CW Digital, NewsNation, and the company’s multicast networks. He will also oversee Nexstar’s research operations, national network monetization, and paid advertising departments.
Lanzano, who joined Nexstar in February 2024 as Senior Vice President of National Advertising Sales, will report to Michael Biard, Nexstar’s President and Chief Operating Officer. He will be based in the company’s New York City offices.
During his brief tenure at Nexstar, Lanzano has overseen the upfront and scatter marketplaces for the company’s networks division while developing sales strategies for CW Sports.
Prior to joining Nexstar, Lanzano spent nearly 12 years at Warner Bros. Discovery (WBD), where he most recently served as Vice President of Advertising Sales. In that role, he was responsible for monetization efforts across WBD’s entertainment, lifestyle, sports, news, and streaming assets. According to InvestingPro data, Nexstar has demonstrated strong financial health with a GREAT overall score, supported by robust cash flows and consistent dividend payments for 13 consecutive years.
"Dan has had a terrific impact on our national sales efforts since joining Nexstar in early 2024," said Biard in the press release statement. "He is a creative thinker and a dynamic leader, adept at recruiting, building, and motivating enthusiastic sales teams."
Nexstar Media Group owns America’s largest local television broadcasting group with more than 200 owned or partner stations in 116 U.S. markets. The company’s national properties include The CW network, NewsNation, and a 31.3% ownership stake in TV Food Network. With a P/E ratio of 9.05 and an impressive gross profit margin of 59%, the company appears undervalued according to InvestingPro analysis. Investors can access 12+ additional exclusive ProTips and a comprehensive Pro Research Report covering Nexstar’s complete financial picture through an InvestingPro subscription.
In other recent news, Nexstar Media Group reported its Q1 2025 earnings, surpassing analysts’ expectations with an earnings per share (EPS) of $3.37, compared to the forecasted $3.26. Revenue was in line with predictions at $1.23 billion, though it represented a 3.9% decline year-over-year. The company achieved record first-quarter distribution revenue of $762 million, while advertising revenue experienced a 10.2% decrease. Nexstar also successfully refinanced its credit facilities, introducing a $750 million revolving credit facility and a $1.905 billion Term Loan A, both maturing in 2030. Additionally, the company completed a $1.3 billion Term Loan B due in 2032, with reduced interest rate margins. Analyst firms have noted these financial maneuvers as strategic, extending loan maturities and expanding capacity. Despite challenges in the advertising sector, Nexstar projects growth in distribution revenue and profitability for the CW Network by 2026. These developments reflect Nexstar’s efforts to navigate current market conditions while maintaining operational efficiency.
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