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LONDON - Nexxen International Ltd, an advertising technology company, has reported significant growth in its live sports advertising offerings, following strategic partnerships with premium publishers and demand-side platforms (DSPs). The company's recent collaboration with StackAdapt, a programmatic advertising platform, resulted in a 315% increase in ad spend on live sports deals in 2024.
The company's live sports packages, which cover both linear and streaming platforms, allow advertisers to reach highly engaged audiences across different channels. These offerings are designed to navigate the fragmented live sports viewing landscape and help publishers monetize their inventory more effectively.
Greg Joseph, VP of Inventory Development at StackAdapt, highlighted the success of the collaboration, stating that leveraging Nexxen's live sports packages has delivered exceptional results for clients. Kevin Connelly, Senior Director of Programmatic Sales and Business Development at FanDuel Sports Network, also praised the partnership with Nexxen, noting a significant increase in revenue and the efficiency and reach provided by Nexxen's platform.
Kenneth Suh, Chief Strategy Officer at Nexxen, emphasized the enduring appeal of live sports and the company's role in facilitating effective connections between advertisers, buyers, and publishers to drive revenue growth.
Nexxen's technology stack includes a demand-side platform (DSP), a supply-side platform (SSP), and the Nexxen Data Platform. The company is headquartered in Israel with offices globally and is listed on both the London Stock Exchange (LON:LSEG) (AIM: NEXN) and NASDAQ (NEXN).
This report is based on a press release statement from Nexxen International Ltd.
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