Nobia Q1 2025 presentation: Nordic strength offsets UK weakness as margins expand

Published 29/04/2025, 08:46
Nobia Q1 2025 presentation: Nordic strength offsets UK weakness as margins expand

Introduction & Market Context

Nobia AB (STO:NOBI) shares fell 12.81% on Tuesday as the Swedish kitchen manufacturer presented its Q1 2025 results, which revealed a mixed performance across its regional operations. Despite showing improved profitability metrics, the company continues to face headwinds in its UK business and overall sales volumes.

The kitchen market is showing signs of recovery in the Nordic consumer segment, with increased footfall and kitchen design meetings, while the project market remains challenged across regions. Housing starts in the Nordic countries and UK continue to lag historical averages, though slight recovery is visible in some markets.

Quarterly Performance Highlights

Nobia reported net sales of 2,474 million Swedish kronor (SEK) for Q1 2025, down from 2,615 million SEK in the same period last year. However, the company showed significant improvement in profitability metrics, with EBIT turning positive at 16 million SEK compared to a loss of 27 million SEK in Q1 2024.

The company highlighted several positive developments, including a fifth consecutive quarter of gross margin improvements, reaching 38.6% compared to 37.3% in the prior year. Cost-saving initiatives exceeded expectations, and operating cash flow significantly improved to -85 million SEK from -574 million SEK in Q1 2024.

As shown in the following financial summary table:

Regional Performance Analysis

The Nordic region emerged as Nobia’s strongest performer, achieving substantial EBIT improvement to 109 million SEK (up from 23 million SEK) and a robust 7.5% EBIT margin. Organic net sales remained flat year-over-year, with consumer sales growth offsetting continued declines in the project segment.

The Nordic performance was driven by higher average order values, favorable mix, supply chain efficiencies, and effective cost reductions. Denmark represents the largest market within the Nordic segment at 51% of sales, followed by Sweden (23%), Norway (19%), and Finland (7%).

The following chart details the Nordic region’s financial performance:

In contrast, Nobia’s UK operations continued to struggle, with organic sales declining 12% year-over-year. When adjusted for store closures, the sales decline was a more modest 3%. The UK region reported an EBIT loss of 53 million SEK, deteriorating from an 11 million SEK loss in Q1 2024, resulting in an EBIT margin of -5.2%.

The UK performance breakdown shows the challenges facing this segment:

Strategic Initiatives

Nobia outlined three strategic priorities: maximizing cost efficiency and reducing net debt, realizing the full Nordic potential, and transforming UK operations. The company reported run rate cost improvements exceeding 550 million SEK, with 200 million SEK in savings already materialized and a target of 300 million SEK by Q3 2025.

A key component of Nobia’s strategy is the ramp-up of its new Nordic factory in Jönköping, which began industrialization of frontal manufacturing, kitchen assembly, and order consolidation in April. Gradual shipments of complete kitchens to external customers will start in May, with remaining investments in 2025 estimated at approximately 200 million SEK in capital expenditure and 350 million SEK in cash outflow.

The strategic roadmap is illustrated in the following slide:

For the UK transformation, Nobia is continuing its transition to an asset-light operating model by closing underperforming stores, adding sales through partnerships, consolidating the supply chain, and driving higher average order values through better products at higher price points.

Financial Position & Outlook

Nobia’s financial position showed improvement, with financial net debt decreasing to 2,462 million SEK as of March 31, 2025, compared to 2,834 million SEK a year earlier. The financial net debt to equity ratio improved to 61% from 69%.

Cash flow from operating activities turned positive at 28 million SEK, compared to -258 million SEK in Q1 2024, driven by better working capital management and lower investments in fixed assets.

The following table provides a detailed view of Nobia’s financial position:

Looking ahead, Nobia’s priorities include ramping up the Jönköping factory, turning around UK operations, delivering on cost-out programs, capturing growth in consumer sales, increasing average order values, and maintaining disciplined cost control and working capital governance.

Despite some positive signs in profitability and cash flow, the significant stock price decline following the presentation suggests investors may be concerned about the continued sales challenges, particularly in the UK market, and the pace of recovery in the project segment across regions.

Full presentation:

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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