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PROVO, Utah - Nu Skin Enterprises Inc. (NYSE:NUS), a beauty company with impressive gross profit margins of nearly 70% and a market capitalization of $381 million, has relaunched its ageLOC Tru Face skincare line with redesigned packaging focused on sustainability, according to a company press release issued Wednesday.
The beauty company’s updated product line now features refillable systems and packaging made from recycled materials, aimed at reducing environmental impact. Based on estimated global sales, Nu Skin projects that by the end of 2025, these packaging changes will save 515,000 pounds of glass and plastic while eliminating 572 tons of emissions annually compared to previous single-use packaging.
"We’re proud to deliver effective, clinically backed solutions while empowering our customers to make more sustainable choices every day," said Ryan Napierski, Nu Skin president and CEO.
The revamped collection includes several products with specific sustainability improvements. The ageLOC Tru Face Essence Ultra now uses a refill pouch that is 31 times lighter than its glass jar, reducing packaging material by 96.8%. The Future Serum employs a refill system that cuts packaging waste by 72% per refill, with an inner bottle made from 100% recycled material.
Other products in the line include the Transforming Gel Cream, Refining Toner, Line Corrector, Essence Ultra Rich Cream, Peptide Retinol Complex, and Radiant Day SPF lotion. The company stated that new packaging updates will continue to roll out over the next several months.
The Tru Face collection is currently available through the company’s website. Nu Skin Enterprises operates in nearly 50 markets worldwide and has been in business for 40 years. According to InvestingPro analysis, the company appears undervalued at current levels, with a strong free cash flow yield and maintains a 25-year track record of consistent dividend payments. Discover more insights and 8 additional exclusive ProTips for Nu Skin in the comprehensive Pro Research Report, available with an InvestingPro subscription.
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