Pandora reports 13% growth in 2024, eyes 7-8% in 2025

Published 05/02/2025, 07:34
Pandora reports 13% growth in 2024, eyes 7-8% in 2025

COPENHAGEN - Pandora (OTC:PANDY), the global jewelry company, announced a 13% organic revenue growth for the fiscal year 2024, surpassing its initial forecast, and is aiming for a 7-8% increase in 2025. The company’s revenue reached DKK 31.7 billion, and earnings before interest and taxes (EBIT) climbed to DKK 8.0 billion.

The growth in 2024 was attributed to a 7% like-for-like sales increase and a 5% expansion of its retail network. Pandora’s gross margin strengthened to 79.8%, a year-over-year improvement of 120 basis points, while the EBIT margin held steady at 25.2%, aligning with the company’s guidance of around 25%.

In the fourth quarter of 2024, Pandora maintained solid growth with an 11% organic increase, driven by a 9% rise in the US and 11% in the rest of Pandora’s markets. However, Europe’s key markets saw no growth. The fourth-quarter gross margin matched the annual figure at 79.8%, and the EBIT margin expanded to 34.7%.

Under its Phoenix strategy, Pandora is investing in four strategic pillars, leading to a 2% growth in its "Core" segment and a 22% surge in the "Fuel with more" segment for 2024. The successful testing of a new e-commerce platform in the fourth quarter will lead to a global rollout in 2025, aiming to enhance the brand’s desirability.

Based on a silver price of USD 30.5/oz as of January 27, 2025, Pandora reiterates its EBIT margin target of 26-27% by 2026, though expectations lean towards the lower end of the range.

For 2025, Pandora has set an initial guidance of 7-8% organic growth with an EBIT margin of around 24.5%. Current trading in the first quarter of 2025 shows like-for-like sales at high single-digit levels, supported by a strong End of Season Sale, though underlying trading remains at healthy mid-single digit levels.

Alexander Lacik, President and CEO of Pandora, commented on the results, stating, "We are pleased with how we ended 2024, particularly given the challenging macroeconomic backdrop and a competitive holiday period. Execution of our Phoenix strategy continued to drive the brand forward throughout the entire year. In 2025, we target another year of solid and profitable growth and we have all actions lined up to continue the strong development."

The company also proposed a dividend of DKK 20 per share and announced a new share buyback program of DKK 4.0 billion to be completed by January 30, 2026. This financial update is based on a press release statement from Pandora.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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