Peloton launches commercial fitness equipment suite with new treadmill

NEW YORK - Peloton (NASDAQ:PTON), the fitness equipment maker whose stock has surged over 100% in the past year according to InvestingPro data, announced on Wednesday the release of its Pro Series, a new line of commercial fitness equipment including the company’s first commercial treadmill, the Tread+ Pro.

The Pro Series, which also includes the Bike+ Pro and Row+ Pro, features enhanced durability, improved motors, commercial warranties, and software designed for shared environments. The equipment is targeted at hotels, residential buildings, corporate wellness centers, and country clubs. With a market capitalization of $3.67 billion and annual revenue of $2.49 billion, Peloton maintains a strong market presence despite recent challenges.

Each unit in the lineup comes with swivel screens designed for cross-training, allowing users to transition between cardio, strength, and other workout types. The equipment includes select Peloton IQ features, the company’s AI-powered technology that provides personalized plans and progress tracking.

The Tread+ Pro, available for pre-order with shipments beginning in early 2026, features an updated drive train and motor, along with a "Free Mode" that allows users to manually propel the treadmill belt.

Alongside the new equipment, Peloton introduced "Peloton Spaces," co-branded workout areas within commercial facilities. Early implementations include partnerships with the University of Texas at Austin and Utah City.

To support its commercial expansion, Peloton has combined Precor, which it acquired previously, with its Peloton for Business division to create a unified Commercial Business Unit. This integration aims to leverage Precor’s global reach across more than 80,000 fitness facilities in over 60 countries.

The Peloton Pro Series is available starting October 1 in the U.S. and Canada, with select products also available in the UK and Australia. The company stated in its press release that availability in Germany and Austria will follow soon.

In other recent news, Peloton Interactive has reported impressive fourth-quarter results, surpassing analyst expectations. The company achieved better-than-expected subscription numbers and lower churn rates, prompting UBS to maintain its Buy rating with a price target of $11.00. Peloton’s fiscal year 2026 guidance was also noted to be ahead of expectations. Bernstein SocGen Group reiterated its Market Perform rating with a $7.50 target, acknowledging a 5% revenue beat and improved customer retention metrics. Telsey Advisory Group maintained its Market Perform rating and $8.00 price target, highlighting Peloton’s adjusted EBITDA of $140 million, which significantly exceeded both Telsey’s forecast and the company’s guidance. In addition to these financial updates, Peloton is planning a major product refresh in October, integrating artificial intelligence and enhancing software across its updated bike and treadmill offerings. Furthermore, Peloton is facing a lawsuit after a federal appeals court ruled that shareholders could proceed with claims that the company misled them about excess inventory as pandemic restrictions eased. These developments reflect a mix of financial achievements and challenges for Peloton Interactive.

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