Peloton unveils AI coaching, cross-training equipment in wellness push

NEW YORK - Peloton Interactive, Inc. (NASDAQ:PTON), currently valued at $3.67 billion, announced Wednesday a complete overhaul of its fitness equipment lineup and introduced AI-powered coaching capabilities as part of a strategic shift toward comprehensive wellness offerings. The company’s stock has shown remarkable momentum, surging 107% over the past year. According to InvestingPro analysis, the stock is currently fairly valued, with 13 additional exclusive ProTips available for subscribers.

The company launched the Peloton Cross Training Series, featuring five new devices: Cross Training Bike, Bike+, Tread, Tread+, and Row+. All models include swivel screens designed to facilitate transitions between cardio, strength, yoga and other workout types. The premium "plus" models incorporate built-in movement tracking cameras, Sonos-tuned speakers, voice control features, and integrated cooling fans. With annual revenue of $2.49 billion and a healthy current ratio of 1.79, Peloton maintains strong operational capacity for this expansion.

Alongside the hardware refresh, Peloton introduced "Peloton IQ," an artificial intelligence system that provides personalized coaching across its entire product line. The technology offers form feedback, rep tracking, and weight suggestions on premium models, while analyzing workout history and third-party wearable data to create tailored fitness plans for all users.

"This is more than an upgrade; it’s a relaunch," said Peloton CEO Peter Stern in the press release.

The company also announced new content partnerships, including collaborations with Hospital for Special Surgery for injury prevention programming and with Halle Berry’s Respin Health for perimenopause support. Peloton has acquired Breathwrk, an app specializing in breathing exercises, and launched community features including instructor-led teams and a new recognition program called Club Peloton.

To support these enhancements, Peloton will increase its subscription prices in October. The All-Access Membership will rise from $44 to $49.99, App+ Membership from $24 to $28.99, and App One Membership from $12.99 to $15.99.

The new equipment is available for purchase immediately through Peloton’s website, Amazon, and Dick’s Sporting Goods, with distribution expanding to Johnson Fitness & Wellness locations starting October 2.

In other recent news, Peloton Interactive reported better-than-expected fourth-quarter results, which included slightly higher subscription numbers and lower churn rates than analysts had anticipated. UBS maintained its Buy rating on the company, highlighting an improved cash flow outlook and a fiscal year 2026 guidance that exceeded expectations. Bernstein SocGen Group also noted Peloton’s strong quarterly performance, with a 5% revenue beat and better-than-expected customer retention metrics, maintaining a Market Perform rating with a $7.50 price target. In addition to financial updates, Peloton announced the release of its Pro Series, a new line of commercial fitness equipment, including the Tread+ Pro treadmill, targeting shared environments like hotels and corporate wellness centers. The company is also preparing for a major product refresh in October, featuring updated hardware and the integration of artificial intelligence. Meanwhile, Peloton faces a lawsuit after a federal appeals court ruled that shareholders could proceed with claims regarding misleading statements about inventory levels during the pandemic. These developments reflect Peloton’s ongoing efforts to innovate and address legal challenges while maintaining investor interest.

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