Perion launches performance CTV solution to drive measurable outcomes

NEW YORK & TEL AVIV - Perion Network Ltd. (NASDAQ & TASE:PERI) announced Monday the launch of its Performance CTV Solution, expanding its Perion One unified platform to address growing demand for measurable advertising results in Connected TV.

The new solution enables advertisers to run data-driven campaigns across major streaming platforms including Hulu, HBO Max, Disney+, NBC, Discovery+, and DirecTV. It combines AI-powered creative optimization and attribution technology with premium inventory to transform CTV into a full-funnel, ROI-focused channel.

Connected TV advertising is projected to exceed $36 billion in U.S. ad spend by 2026, with a 15.6% compound annual growth rate from 2024 to 2028, according to data cited in the company’s press release. The growth is driven by increasing adoption of ad-supported streaming services and demand for attribution capabilities.

"Performance CTV is another breakthrough within the Perion One Platform, bringing the precision of performance marketing to Connected TV," said Tal Jacobson, CEO of Perion. "By making CTV accountable for real, tangible outcomes beyond impressions, we are unlocking new addressable budgets."

The solution aims to address marketers’ increasing demands for outcome-driven approaches that connect media investments to specific key performance indicators like conversion rates and return on ad spend.

Through the Perion One platform, advertisers can access enhanced creative capabilities, targeting options, and real-time analytics. The company states the new offering will provide granular reporting and AI-driven optimizations for campaign transparency and continuous improvement.

This launch aligns with Perion’s previously announced strategy to unify its technologies into a single platform designed to help brands navigate digital advertising complexities. With a healthy current ratio of 3.97 and more cash than debt on its balance sheet, Perion appears well-positioned to execute its growth strategy. For deeper insights into Perion’s financial health and growth potential, including additional ProTips and comprehensive analysis, visit InvestingPro, where you’ll find detailed research reports and expert analysis on over 1,400 US stocks.

In other recent news, Perion Network Ltd. has been the subject of an analyst upgrade by Roth/MKM. The firm raised its stock rating from Neutral to Buy, setting a new price target of $14, up from the previous $9. This upgrade indicates a positive outlook on Perion Network’s future performance. The analysts at Roth/MKM are optimistic about the company’s business trajectory, expecting a return to year-over-year growth and an acceleration in growth alongside margin expansion. This positive sentiment is bolstered by Perion Network’s recent acquisition of Greenbids, which significantly expands the company’s total addressable market. These developments suggest a promising future for Perion Network as it leverages its expanded market opportunities.

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