Personal Group extends Sage partnership to bolster SMB benefits

Published 27/03/2025, 08:04
Personal Group extends Sage partnership to bolster SMB benefits

LONDON - Personal Group Holdings Plc (AIM: PGH), a provider of workforce benefits and health insurance, has announced the renewal and expansion of its partnership with Sage Group plc (LON: LON:SGE), a global leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses (SMBs). The new multi-year agreement, set for a minimum of three years, is expected to more than double the current referral numbers from Sage.

The partnership, which began in 2017, revolves around Sage Employee Benefits (SEB), a digital engagement platform for SMBs developed by Personal Group in collaboration with Sage. SEB has seen significant growth, servicing over 62,000 paying employees to date. In 2024, all users were migrated to an improved version of the platform, which enhanced user experience and client onboarding processes.

Further developments in 2025 will introduce a premium version of SEB and Essentials products, aimed at attracting larger businesses within the SMB market. These enhancements are part of a continued effort to grow and extend the benefits offering with Sage.

Chris Grieves, Senior Director of Growth at Sage, expressed enthusiasm about the partnership’s progress and the opportunity to extend their reach within the Sage product portfolio. Paula Constant, Chief Executive of Personal Group, echoed this sentiment, highlighting the partnership’s success in meeting the increasing demand for their services in the SMB sector.

This partnership renewal underscores both companies’ commitment to providing tools that promote employee well-being and engagement. It also aligns with Personal Group’s strategy to accelerate their SMB offerings and expand their reach across the UK workforce.

The extended collaboration with Sage is anticipated to bolster Personal Group’s position in the market by leveraging Sage’s extensive customer base and integrating SEB into multiple Sage solutions. This strategic move is designed to capture a larger share of the SMB market, offering a wider array of benefits to a broader audience.

The information for this article is based on a press release statement from Personal Group Holdings PLC.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.