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LONDON - Personal Group Holdings Plc (AIM: PGH), a provider of workforce benefits and health insurance, has announced the renewal and expansion of its partnership with Sage Group plc (LON: LON:SGE), a global leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses (SMBs). The new multi-year agreement, set for a minimum of three years, is expected to more than double the current referral numbers from Sage.
The partnership, which began in 2017, revolves around Sage Employee Benefits (SEB), a digital engagement platform for SMBs developed by Personal Group in collaboration with Sage. SEB has seen significant growth, servicing over 62,000 paying employees to date. In 2024, all users were migrated to an improved version of the platform, which enhanced user experience and client onboarding processes.
Further developments in 2025 will introduce a premium version of SEB and Essentials products, aimed at attracting larger businesses within the SMB market. These enhancements are part of a continued effort to grow and extend the benefits offering with Sage.
Chris Grieves, Senior Director of Growth at Sage, expressed enthusiasm about the partnership’s progress and the opportunity to extend their reach within the Sage product portfolio. Paula Constant, Chief Executive of Personal Group, echoed this sentiment, highlighting the partnership’s success in meeting the increasing demand for their services in the SMB sector.
This partnership renewal underscores both companies’ commitment to providing tools that promote employee well-being and engagement. It also aligns with Personal Group’s strategy to accelerate their SMB offerings and expand their reach across the UK workforce.
The extended collaboration with Sage is anticipated to bolster Personal Group’s position in the market by leveraging Sage’s extensive customer base and integrating SEB into multiple Sage solutions. This strategic move is designed to capture a larger share of the SMB market, offering a wider array of benefits to a broader audience.
The information for this article is based on a press release statement from Personal Group Holdings PLC.
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